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Yeah, the main thing. That's the main thing. Okay. Can you remember where we got up to it? We definitely did the external recruitment, right? We haven't done this one. So just to remind ourselves, this is the case study paper. We ep, it was pottery. So it was all pottery products, very competitive market. And it was high quality pottery, wasn't it? So consider the following three ways. Got to be using our quotes. So be using words like plates, cups, bowls, pottery retailers, factory. Reputation for high quality products, pottery products. I'm just seeing what other things are really easy kind of quotes for you to be pottery and newspapers and magazines. Okay. So so. What what's your thoughts? What one would you do first? I mean, you can rithese in order of which one you're sort of most comfortable with, what's your thoughts of Oh, well, they should do. So advertising is in social media. Just say their benefits and mention a few disadvantages. Yes, yes. Yeah haven't actually got that much space. I think I'm not a I'm not a massive fan of this as a sort of way to set it out for people because I think it often gives you less space than you need. But Yeah, let's let's see how we how we get on. So you're going to do social media first. So what could be good things about social media? It's relatively cheap and it reaches to a lot of people. Okay, right. You've given me a really general answer. You're not wrong. Now answer it related to ep. So exactly what you've said, but tweak it very slightly. Yeah. If we can advertise its potery products to it with a relatively cheaper way with a larger access to potential customers, yes, who want to buy plates and bowls, etc, good. What would be a disadvantage? However, Harbert. Think about the type of people that buy potery and the type of people that use social media. Social media might not be the correct platform that targets the age group. Yeah demographics. Who would buy potry? Yeah it's usually a younger demographics. But and you could also say it depends on which social media they platform they choose as well, couldn't you? Because obviously different ones have different age. Kind of appeals, emailing special offers to existing customers. What would be good about that? You can directly. Target to the who you're advertising to so you make sure that your positproblems are of property advertise Yeah to people that have bought it before so are interested in it Yeah definitely. Repeat purchases are the easiest purchases for a customer company to get, aren't they somebody repeat purchasing. However, do you like all these marketing emails? The. Customers might ignore these or block these and might get annoyed. It also requires the labor forto actually email the mail to that Yeah Yeah email people that have previously bought cups and bottles before. Make it like I know it's say it's not necessarily the best English to be using the word cups and bowls pottery you know pottery customers all the time, but really like that's the way to do it. Okay, setting up a website. What's your thoughts about setting up a website? It is it can be found on the Internet. So those who search. Who want pottery and search its out on the Internet, can find the website. Very good. However Yeah however, it is costly to maintain a existing website. Yeah. And just about the competition, there's lots of competition, isn't there? Online, it's easy to compare the prices of plates and bowls instantly online. And maybe they're high quality. You know quotes of their high quality wouldn't be as obvious to somebody on a website as it would be in real real life. Okay. Overall, what's your recommendation? So you've got to pick one. So just pick one. By the way, whichever one you pick, as long as you justify it, you're not wrong. Like there isn't a right answer. There never is. You've just got to pick one and justify it. So pick one and then say why it's best and link it to ep. But don't repeat yourself in one of the things you've said. Don't like say the same point again. You need to be thinking of a different point. Do you see what I mean? Like say, we just said about Yeah, okay, Yeah, just don't repeat yourself. Sorry, corno. What's the other thing? Is that about social media or any one of them? Yeah any of them? Any of them? What you want to say something else about social media overall, recommend epp uses social media. Yeah. But I don't know. Another benefit, as this is probably the fastest growing way to communicate directly with customers. And as more people, you know as pottery becomes highly fashionable, theybe able to you know target a younger demographic or something, anything. I mean, to be honest, it doesn't really matter what you say, but Yeah, I would say something about as technology moves forward, you know they have to do otherwise. Theybe left behind other other pottery providers. They would be able to use some kind of like fun marketing strategies there, wouldn't they? Making videos or paying influences even Yeah to advertise for them. Yeah. Which which again, would really help you know expand word of the rather than the pottery newspapers and magazines, which to be honest, can you imagine that doesn't sound like a thrilling read, does it? Looking through a magazine or a newspaper and saying about the pottery, Yeah, good. Nothing too complex there. There's nothing there's nothing we're coming up against that is too complex for you. It's just the bringing it in the sort of how the the questions sort of want you to answer them, right? Explain four reasons why consumer spending patterns for a product might change. What are we noticing about this question? What we noticing, firstly, is it linked to the case study? No, it's trafic very good. Okay. So what are we. What are we? Saying the local economy may change, very nice, which means, which means the spending power of the customers may change, causing them to buy. Sure, that which costs more or less? Good. Good. Yep. So Yep, for the hiyep, if their incomes change or anything. Very nice. Good. Another one. The wants of the demands of the market could change, which means customers might want a new type of product rather than this. Yep, trends. Yeah trends. Demands of the market, whatever be Yep. Good. Very nice. Another one. This product might be widely advertised of its benefits. And so customers are more likely divibuy it Yeah which would increase demand if there was some kind of advertising or again, some kind of trend or you could link it back to social media. Couldn't use some kind of social media kind of influencer link. You know what it's like? It's I mean, if you think of sort of recent sort of things, I mean, my kids went mad for the kinder eggs with the stranger things in or kinder or I don't even know what they were kept on by kinder eggs because obviously stranger things was coming out. It's all sort of what's going on around it at the time. Good. Can you think of another one? Could you give me a hint? What would I do? A competitor, changing technology, obsolete products. Competitor brings a new product out. I'm trying to think one are the ones you could do any of those. Or demographics, changing demographics. If it was, you know, an aging population and the product was a nappies, I don't know any of those. Whichever one youfeel more comfortable with. The product is at its decline stage and there's a new, new newer version brought in the market, yevery nice, which could have been developed technology, for example, iPhones. Great. Best example of that. Best example, if you need one for anything with a product life cycle. Good. Good. Okay, consider the following two ways ep could increase efficiency in its factory. Again, we're back to ep. Okay, which would be the best way for ep to use justify your answer? So they could either improve labor skills or introducing more automation and technology and the overall watch recommendation. Okay. This is a weird question. Is your writing big or small? You know when you write these? Yeah because there really isn't a lot of room here, but you know you can always get extra paper. I don't think they've left enough room in these. I think it's not very well laid out at all to be honest. They don't have enough time for you to write out of bit no, that time is short. Space is short. It's it's very difficult. Can I just also say, while we're kind of messing about with these latter questions in the exam, do you do the questions in order. Yeah, okay. It might be worth considering not because if you look at these at the beginning of the exam, it's like the lower, quicker mark questions and these ones at the end are kind of these twelve markers are obviously worth more. Now this last twelve marker I'm guessing would be the worst art mark question, worst answered question on the page. I do mostly I do most for aqa and nxl and the big latones I mark Cambridge, but not as much. The big latter ones are either not answered at all, sort of zero Marks. They're answered incredibly well, or they're answered in about three or four rushed words. And the gap between a really good one and a really bad one is massive. And that it just think about the order you want to do the exine, okay? Especially if times the problem you don't want na be leaving this question for the last like three or four minutes. You know, you maybe want na be thinking about doing the paper backwards, but that's again just something to think about when you do your next mock exam. Think right? I mean obviously if you read this question and you thought, you know what, this is a horrible question. I don't what it's talking about, then maybe not. But if it's one you read and you think, Oh, instantly I know that, boom, just do it. Get the big ones done well and without the pressure of up, only got two minutes left, five minutes left, you know, really kind of put the effort into the big ones. Yeah. Okay. Where are we up to? Sorry. Consider the final two ways. Ep could increase efficiency, so improve labor skills or introducing more autonomy and technology. Again, it's about ep. We're having to bang on about pottery factories. Especially the 50 production employees. What would be bad about that though? What's bad about improving labor skills? It might need additional costs for training massively Yeah a additional cost for training. And when trainings happening, are these production employees producing so could you repeat when the training is happening, are the production employees producing any pottery? They might be if it's on the drop, but it would decrease the efficiency. Perfect. Excellent. Yevery. Nice. Very nice and they're more likely to make errors, etc. Good things. I mean, if we were just gonna to go through more good and bad things about improving labor skills, good that it encourages them to stay with you, staff retention, which keeps their knowledge, etc. Bad, obviously they're then more highly skilled to go elsewhere and they could ask for additional pay. Okay, good. What would be a good or bad thing about introducing more automation and technology? Automation and technology such as machinery could improve the overall quality and speed of the production line of the repotteries, yet it brings a high setup costs and other employee and other job vacancies for management of machinery and regular chects. Yeah maintenance stuff. Yeah. Yeah, very good. Very good. And it becomes more highly relied upon these machines, although the advantage is often 20 47. You don't have to deal with sickness and people employing people in a job is always difficult. The machines are tend to be more efficient, but when they go wrong, they go very wrong. Okay. Overall, what you thought. Would recommend. Skilspecialization of labor force. Yep. So trying and stuff. Yeah as it already has a large amount of employees, firing them would be expensive and the startup costs and maintenance vacancies would also be a long term problem. Good. Good. And maybe the money that would be spent on automation could be reinvested additional advertising or something to increase the general public's awareness of the pottery they sell. Yeah. Good. Very nice. Very nice. Explain two factors ep should consider when choosing a source of finance. Okay. So what should they consider about when choosing a source of finance? Well. What is the chance that they will be granted that finance yet likelihood of obtaining finance very good. Yeah why do you need to little explanation. So just link this to ep and then show a little bit of knowledge. Is there anything about how their finances going? There's no financial information is Oh, hang on, Oh, there is. Sorry, completely lied to you. Oh, this isn't this question, but there is some. Probably we would say that it's a private limited company and it's likely that they get it. Well, it's separate legal entities, so it depends on how it's how it's set up, but they might have to take sign guarguarantees, etcetera. And it would it would depend on the previous year's trading figures, which let's be honest by the what if we got we've got it says it has affected ep sales, but we don't know if it's good or bad. No. So you could say that which has affected you know ap sales. And if this was in a negative way, they may not be eligible for finance yet. Very good factor two. Cost would be the obvious one, I would always say. The amount they would want the amount they would want Yeah or the cost of the finance either or one do amount they would want. Then why does why does that matter? They would need to plan out their cash flows and determine where to use it and how to pay it back or else it could. How do you see it again affects their what cash flow, their revenue? Yeah cash flow cash flow or cash flow forecast or Yeah anything you anything like that disturbed other investments? Yeah Yeah opportunity cost. There's an opportunity cost to it's more a level than gcse, but if you do one, you can't do the other. So if you've put all your money into paying a loan back, you can't for example, invest in researching new products or reand development. So there's the opportunity cost of of doing this. So it's a that's a nice thing to throw in at any time. Opportunity cost. Yeah. I mean. There's loads you could put interest rates, then you could talk about retained profits or loans, interest rates aprs, what the finanance is for, what you're buying, whether it's short term or long term, that would depend whether you went for something like an overdraft or whether you went for a loan. Yeah they're your main ones. Easy. There really isn't much on here that challenges you that much. You'll be interested to see. Maybe at some point you'll have to show me. I'm not going to ask you to do it in these lessons, but if you do a timed question at school, I'd be interested to, because when you do it with me now, you're absolutely fine. Do you know what I mean? I see how one have you. Yeah, I've done a few. One of them, it's smart in one lesson time, it's about one hour and 20 minutes. But I did during that time. So I think I'm okay. Yeah. What did you get? 95%? You got 95%. Yeah. But it wasn't paper too. I think it was it was like quick, quick answer, short answers. Yeah. Yeah. And you got 95%. You've done well. Then I thought, yoube doing well. Like from your answers, you know you know this, I've said you you know the stuff, you know, it's just how you get the full Marks in the in the papers. Was this, did you apply the case studies to them or not? Yes, I did. Yeah, that was after you told me to apply them. I got, Yeah, okay, that's good. Oh, so it's working. Then what did your teacher say when they're like, Oh, well done. Yeah, well, they couldn't say much else if you've got 95%, could they really were they like you've done well, you're like, thank you. I know I have. Yeah. Oh, we'll Press ssive. Oh, well. Oh, that's okay. Because I'm I'm I'm not being rude. I don't mean this to be rude, but you are you're pretty good at it. Like we are just tweaked very much tweaking. And the fact I'm glad you said that that was what you got when you put it into practice, because I was wondering what whether there was be a disconnect from what I see and then what you actually write because I don't like to waste time sort of saying to you, Oh, now write this and write this and show me you writing it because it just feels like a waste of time. You know, you can do that in class because I'm imagining that's all you're doing exam questions in class and you know revision and things. Yeah, Yeah, Yeah, Yeah, Yeah, okay, no, that's good, that's good. We'll just Carry on as we are and then but it seems like you're managing to transfer it over. So like I say, there's not very much you don't know Yeah I'm just trying to get the bits that I don't know or the Yeah the exam techniques which would cause me to look lose Marks Yeah and that's it. It's just to be honest, at the moment, we're just polishing you. Like I don't feel like I have this much to teach you if you know I mean, it's more the polishing of what you say. So Yeah, and that's good. That be a big problem that I still have some points. I don't know. Yoube amazed yoube amazed the amount of people that do have a lot of things they don't know. But yes, you're you just need it's just the slight polishing. So that's good. That's good. Okay. I'm just I just pleased it translates when you actually do it writing as well because otherwise, you know I would need to work out why. Okay, good, right. Using appendix three and other information, considering the two products ep mate, because the following two products ep makes, which product should ep stop making? Justify your answer, product a or product b? Which product would you stop making? Not sure. So they said they want to keep their costs low, but it's going to be a increase in the randown. And the gross profit margin is also greater. Yep. So what's good and bad about stopping making product a now with this, by the way, with this, they've given you loads of numbers, use numbers and keep saying the word pottery factories, plates and bowls. Yeah just really have that in your head. But this one has got to be littered with numbers. Okay? They want you to detail both things with a well justified thing. Do not repeat yourself on the recommendation. That's what's the hardest bit. Make your recommendation like a separate point, right? So if they start making product a, they can get they can transfer the cost of 14000 to with 140000. Making product b, which is forecasted to have a 20% raise in demand while having a trust ss profit margin of 62.5, making more of a profit. Yeah. The only thing I would say, I like the way you answered that, but the way this is set out, it wants you. And I'm not entirely sure I agree with the way this is set out, but this is what we have and this is how the example, this example do it. So this is what we have to go with. You have to run on about product a and then run on about product b. So you kind of started on product a and shifted into product b. Be a little bit careful of that because otherwise you're gonna to look like you haven't discussed fully enough product a. Does that make sense? Actually at a level level that whole you know I've picked this point, I'm looking at both sides. Boom, I've picked this point, I'm looking at both sides is actually how you write it. This is a bit, this isn't really how I would be writing it, but it's what the exam board wants. So would like I say, we've got to go with it. So product a, remember the aim of this, just be very careful. The other thing I'd just draw your attention to, the aim of this is to keep their costs low. Okay, Yeah talk to me about if we stopped theoretically, if we stopped selling product day, is that going to achieve that objective? We refualized sentence, please, if we stop selling product a, is it going to achieve the objective of keeping costs low? No, tell me. Well, not as much. Go on, tell me, talk to me about that and use numbers. No, as the. Even though the sales volume of product a is two times of product, fethe cost is significantly lower 140000. Yep, good. Meets the objective of keeping the costs low and also offset the total cost against the profit. Actually, how much are you saving if you like? You know you're making 60000 in profit. So youlose that. As well as reducing the costs. It doesn't quite work. Talk to me as well about if you sold 20, zero units of these, what would reckon that does for customer satisfaction? I mean, I don't know what products a is, but are people happy more frequent to purchase for that day? Which means if we stop selling it, satiscustomer satisfaction would decrease. Very nice, which could you know mean that they don't buy other products as well, couldn't it? It could lead because we don't know if these are complement goods. We don't know these are substitute goods, product a and b, we we don't have a lot of information. Okay, product b, what would be big the big plus about stopping selling product b? Remember the aim is to keep costs low. Yeah it would reduce the cost of save million thousand. Total costs. Which is significant email, isn't it? And to be honest, at cost of 350000 with the it's not it feels like quite a lot to invest to get your profit. But Hey, however. What about this? If we stopped making them. Would not have the 20% gain in demand. We would not get the benefit from that. No, no, which is you know which is a high level of growth, isn't it, in this sort of industry? Okay. Overall, what your thoughts. Should stop selling product b, neither is the wrong answer. Why? And it meets the objective of keeping costs low and the 10% rain product a would the. Saved cost of making producing product b can is to produce more of the product day, which with its 10% increase in demand can make more profit while still reducing the total cost. Nice. Yeah you could even work it out, could you? 10% of 60000, six, 6000, add that on, which would give an additional 6000 theylove it if you throw a calculation in there as well. And then you could always put however, this assumes that these products are not complement goods and you know, work together or that one product is not something that is unique to this company and can't be gained, you know, can't be purchased elsewhere. I'd throw out, however, this assumes that in there. Okay, good. Have space though. Yeah I would on those just put if you've got room if you've got room these are the ones to write more in, right? These ones, no need. You've got plenty of space there. Okay, this one, these are these ones. I think they have really sort of not made it easy for you. These loads of space, you've got enough plenty of space for those. Then you see, I mean, this is split into four, which isn't as bad. But even that I would question. I mean, you can always do extra paper. I would possibly the other, the other, I know this sounds really stupid, but if you write a writing, that's why I asked how big your writing was. Even if, like on the recommendation, you realize you're going to write a lot and write like two lines to a line, when you're marking it, you can see you've written significantly more than anybody else. So you know that's something to think about. You know, don't don't write that. They wouldn't see it if you did write on extra paper. Make sure you've probably big. I would always write that at the bottom. Okay. Continued. And just so when they're marking it, they see it because often you only see a screen. Pt, you mark a question at time, and it's just whether it's been scanmmed properly by the exam exam thing. This, again, plenty of space here. The eight Marks are fine on this. It's just the twelve Marks are just not I don't think they're set up very nicely. You're sort of battling against them really. But anything well, the thing is, right, you're obviously aiming for a nine. Yeah you're aiming for the top mark. You want to do anything just to show that you are exceptional, all right, by e write more than everyone else. If you write more, it's all positively marked, especially at gcse level. It's all like even if you wrote say you wrote something and then you wrote a load of complete nonsense and then you wrote something that was right, they have to positively mark. They have to say, well, that's right and that's right. The fact that you you know you wrote you wrote about a yellow dark in the middle of it is we can't really penalize you. It's all positive marking. So the more you write, the more chance you've got to get in the higher Marks, especially in these bits. Because in those, you're kind of looking at these and you've got to show t, this is your judgment and this is the bit you get the highest Marks. Like you're seen as your higher level skill because you're giving your judgment and your reason. And your key to this is these bits are really easy to make sure that the application is used. I, in this case, links to pottery. A, what a lot of people do is do not link it here. Make sure that pottery or whatever it is, the case study is linked here. That's a common error, that they link it nicely in these ones. And then these, they just go, this is best because blah, blah, blah, blah, blah. And it doesn't link to that case study. What you've got to see is that you couldn't have written that about anything. You wrote it specifically about this. In this with the numbers, it's dead easy. Just throrow the numbers in all of it. That what I said to you about doing a quick difference in calculation is nice. It shows you've used the numbers and you were able to use the numbers. Yeah have you got any questions about that paper? Quite glad we're at the end of pottery. Really. I'm not over keen on pottery. Are you happy to have a go at another one or yeyep? Okay, let me get rid of this. Alright, let's hang on. Let me open. Do you want to do another paper two or do you want to do a paper one? Paper one. Okay, hold. This is paper 1.1s. No. This is paper ple wateryes paper one. You dig, you did. They're all short names. Aren't they always short names? Yeah, right. You dig is a mining company based in country b. Oh, okay. You dig is in the private sector. It supplies businesses in country b with 30% of the coal we need and the rest is imported. You dig has eight mines, but plans to close two of them. This will threaten 18000 employees with redundancy. The Management Director said, I blame the appreciation of country bees, exchange rate and new legal controls, including those to protect the environment. The government should help private sector businesses define private sector. Okay. Notice it doesn't say linto to this. What is a private sector businesses owned by separate entities that aimed for profit and maximization? Yeand. You could say they're not part of the public sector, but Yep, exactly right. Yeah. To find redundancy. As in the job is made redundant. Yeah it's more that the job is no longer needed and that people lose their job. Okay? So that people lose that. So the job is no longer required and people lose their job. Just be very careful with when you are defining try not to use the word in your definition. Okay. Outline how the appreciation of countries bees exchange rate might affect you dig sorry, it's country b. If you dig in country b, yes, surprilies businesses in country b is based in Yeah it supplies businesses in country b with 30. The rest is imported. It threatens bring more money as it's imported. Sorry, girl. No, no. Like I'm just thinking of it. Have you heard the rest? No, you dithat. I outlined how the appreciation or contribution might affect you. Dig? So have you heard that it is exported? Have you heard have you heard this acronym before? The spiced thing? No. Strong pound imports, cheaper exports. Dera, now notice how it says it might affect you. Dig, it doesn't say either positively or negatively. So you could do positive or negative or one of both, whatever you really fancy. So strong pound, which is what we're saying here, then imports are cheaper. But exports are dearer for the people buying anything you export. Notice at the moment this company only supplies them with 30% of the coal they need. The rest is imported. If the pound, well, currency, sorry, it's just this is pound. So sort of make it make sense. If now the pound is strong, then this happens. Imports are now cheaper. So what do you think the country would do? They can input more with less cost. Exactly. And how would that affect you? Dig, keep going. You're exactly right. They can save more money on expansions or other investments. Okay, right. You said that and I kind of thought you were going a different route with it. Okay. So for you, dick could okay, so so for you dick, or is it you diwhatever if they are importing. Materials is good as they can save and invest in. Rand D, as the imports are cheaper, I thought you were going down this route. However. What was it, country b? Import. What was it? Cowas it cold? It was import. What was it? Coal mining company? Yeah. However, remember what? It's cheaping going to be able to import more of its call. Sorry, my type thing is. Remember, they did that. That's kind of how I'd have sort of answered it put. So you're exactly right thinking about you dig as a company, if they're importing things, then actually they're benefiting financially. But the key crux to this is if imports are cheaper, then the country won't buy off. You dig in the country theyimport cheap imports. So if you were making fancy chocolates in the uk and then somewhere in Africa made really, really cheap fancy chocolates, you would lose custom to these people. Yeah. Yeah does that that spice thing is really it's nice strong pound imporsheets exports derer. Yes, nice way to remember it. If ever you've if ever you get any question about imports, exports, exchange rates, try and make sure not that you would write spice, but try and get in either that or. That because it shows your knowledge really well. So if there's a strong pound, then exports are dearer. If there's strong pound, imports are cheaper. That's your knowledge that they're wanting to see. Yeah. Yeah. Good. Explain two factors you, dick, should consider when deciding which mines to close. Oh, we don't have a lot of information, do you? Could we really? What minshould they close? What do you think. So get the information again. Doesn't say, though. No, it doesn't say very much. It mentions legal control and environmental problems, so probably mainintenance sustainability. Yeah. You could say, what would I do? I would go, which one was most productive? I mean, yoube closing the obvious thing would be to close your least two productive minds, or your oldest, or the ones with the highest costs, like the ones that are least profitable are the ones you close first. Yeah would be, I think, the obvious first answer. So tell me one of them that do that. Link it to you. Hang on, how many sorry, I didn't notice how many points it was worth. Six. Okay, so three each. So basically an explanade point. And then you know this means that leading to resulting in so which so link it to you, dick. Tell me which mind should they close or what should they consider? Prediction, consider which mine is the least environmentally friendly and which one is the least cost efficient. Okay. So which one are you going to do first? The environmental call me. Edich would have to. Take sustainability into account as new legal new environmental regulations has been settled and they would have to follow it. So I have to give like a reason they have to follow. You know I would continue it. You've got to remember the point is worth one mark and then the next two bits are worth two mark. So I would add some slight more legal controls can protect the environment because what would happen if they didn't stick, adhere to those new leagues? It would face Covid face government finds very nice loss of customers Yeah impacts their profitability and reputation and loss of customers. Nice done. Thank you very much. What's the other one? We were going to do the choosing which ones with the least profitable. Is that what said? Yeah. Tell me you should also close the least profitable as. As they are the. How they give the reason. Maybe you could mention they could look at which one costs the most, which one has the most of the 1000 hundred employees in because obviously wages are expensive. Yeah. So continuing to play pay those employees. Would not be ideal in allowing them to compete with the imported. Was it say rest the the imported? Competition. Yeah, Yeah, good. There's not a lot of information about the minds. You've just got to come up with it yourself, haven't you? This sort of like, okay, enough. Okay. Now we've gone on to a general question. So we're now on general. Okay. Do you think governments should help private sector businesses justify your answer? I would say give us a reason. Yes, give us a reason. Know what you think? Do you think they would. I believe, yes, as private sector businesses help provides many services and they're also a would they provide many services? This means that leading two was all again. This means to less work for less spendings for the public sector on these services, resulting in funds being put to more important places for the government. It also boosts the, it also reduces the unemployment rates as new businesses would require employees, resulting in also resulting in a higher spending power for the local community. Hopefully vely very nice. Very nice. However, what would be I would do? However, Yeah why would it be bad to help private businesses? Why would it be bad to Yeah why would it be bad to help private businesses? The main monthe cost? Is it a good idea that governments help businesses that are fundamentally making profit? It's not really the purpose of a government, is it? To some extent. Yeah. So I would argue that that's you know not necessarily a good use of money in that respect. You know hospitals, education might be better use. So and then just overall depends on how big a health the government needs and what type of help it is. Yeah exactly. Exactly. And how beneficial that business is to the to the overall economy, to the government. Yeah. All right. Perfect, right. What have you got now? Anything rest or you going out or more studies out for training? Oh well, enjoy. Enjoy. Okay. All right. Then see you later. Take care.
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{
    "header_icon": "fas fa-crown",
    "course_title_en": "Language Course Summary",
    "course_title_cn": "语言课程总结",
    "ai_course_subtitle_en": "Business Studies Case Study Review",
    "ai_course_subtitle_cn": "商业研究案例分析回顾",
    "course_subtitle_en": "1v1 English Lesson - Business Studies Application",
    "course_subtitle_cn": "1v1 英语课程 - 商业研究应用",
    "course_name_en": "0205 16+ BS Henry",
    "course_name_cn": "0205 16+ 商业研究 亨利",
    "course_topic_en": "Review of Business Strategy, Finance, and Economic Factors (Pottery Case Study & Mining Case Study)",
    "course_topic_cn": "商业策略、财务与经济因素回顾(陶器案例与采矿案例)",
    "course_date_en": "N\/A (Session date not provided)",
    "course_date_cn": "未提供(课程日期未给出)",
    "student_name": "Henry",
    "teaching_focus_en": "Applying theoretical business concepts (marketing, efficiency, finance, economic factors) to specific case studies (EP Pottery & You Dig Mining) and practicing exam technique for long-answer questions.",
    "teaching_focus_cn": "将理论商业概念(市场营销、效率、财务、经济因素)应用于具体案例(EP陶器和You Dig采矿),并练习长篇问答的考试技巧。",
    "teaching_objectives": [
        {
            "en": "Review and apply marketing strategies (social media, email, website) to the EP case study.",
            "cn": "回顾并应用市场营销策略(社交媒体、邮件、网站)到EP案例中。"
        },
        {
            "en": "Analyze methods to increase factory efficiency (labor skills vs. automation) and justify a decision.",
            "cn": "分析提高工厂效率的方法(劳动力技能 vs. 自动化)并证明决策的合理性。"
        },
        {
            "en": "Explain factors for choosing a source of finance and evaluate which product line to discontinue.",
            "cn": "解释选择融资来源时应考虑的因素,并评估应停止生产哪个产品线。"
        },
        {
            "en": "Analyze the impact of economic factors (exchange rates) on a business and discuss government intervention in the private sector.",
            "cn": "分析经济因素(汇率)对企业的影响,并讨论政府对私营部门的干预。"
        }
    ],
    "timeline_activities": [
        {
            "time": "Start",
            "title_en": "Review EP Case Study Context & Quotes",
            "title_cn": "回顾EP案例背景与引用",
            "description_en": "Recap of the EP pottery case study, focusing on required use of quotes like 'plates', 'cups', 'factory', and 'reputation for high quality products'.",
            "description_cn": "回顾EP陶器案例,重点关注所需引用的术语,如“盘子”、“杯子”、“工厂”和“高品质产品的声誉”。"
        },
        {
            "time": "Mid-session 1",
            "title_en": "Marketing Strategy Evaluation (EP)",
            "title_cn": "营销策略评估(EP)",
            "description_en": "Discussed pros and cons of Social Media advertising, emailing existing customers, and setting up a website, linking back to EP's pottery products.",
            "description_cn": "讨论了社交媒体广告、向现有客户发送邮件和建立网站的优缺点,并将其与EP的陶器产品联系起来。"
        },
        {
            "time": "Mid-session 2",
            "title_en": "General Economics Question",
            "title_cn": "一般经济学问题",
            "description_en": "Explained four factors causing changes in consumer spending patterns (e.g., local economy, trends, advertising).",
            "description_cn": "解释了导致消费者支出模式变化的四个因素(例如,当地经济、趋势、广告)。"
        },
        {
            "time": "Mid-session 3",
            "title_en": "Efficiency and Finance Analysis (EP)",
            "title_cn": "效率与财务分析(EP)",
            "description_en": "Analyzed labor skill improvement vs. automation for efficiency, and factors for choosing finance sources (likelihood, cost, opportunity cost).",
            "description_cn": "分析了提高效率的劳动力技能提升与自动化之间的对比,以及选择融资来源的因素(可能性、成本、机会成本)。"
        },
        {
            "time": "Mid-session 4",
            "title_en": "Product Portfolio Decision (EP)",
            "title_cn": "产品组合决策(EP)",
            "description_en": "Evaluated stopping Product A vs. Product B based on cost reduction objectives, profit margins, and growth forecasts, emphasizing justification.",
            "description_cn": "根据降本目标、利润率和增长预测,评估了停止生产产品A还是产品B,强调了论证的必要性。"
        },
        {
            "time": "End-session",
            "title_en": "Introduction to You Dig Case Study (Mining)",
            "title_cn": "You Dig 案例介绍(采矿业)",
            "description_en": "Transitioned to a new Paper 1 case study (You Dig Mining), defining key terms (private sector, redundancy) and starting analysis on exchange rate impact (using SPICE acronym).",
            "description_cn": "转向新的试卷1案例(You Dig采矿),定义了关键术语(私营部门、裁员),并开始使用SPICE助记词分析汇率影响。"
        }
    ],
    "vocabulary_en": "External recruitment, pottery retailers, social media, demographics, repeat purchases, automation, labor skills, source of finance, opportunity cost, gross profit margin, exchange rate appreciation, redundancy, private sector, SPICE (Strong Pound Imports Cheaper Exports Dearer).",
    "vocabulary_cn": "外部招聘,陶器零售商,社交媒体,人口统计学,重复购买,自动化,劳动力技能,融资来源,机会成本,毛利率,汇率升值,裁员,私营部门,SPICE(英镑坚挺,进口便宜,出口昂贵)。",
    "concepts_en": "Marketing Mix application, Economies of Scale (implied through factory efficiency), Cash Flow Forecasting, Product Life Cycle factors, Exchange Rate Mechanism (Appreciation), Government Intervention (Public vs. Private Sector).",
    "concepts_cn": "营销组合应用,规模经济(通过工厂效率隐含),现金流预测,产品生命周期因素,汇率机制(升值),政府干预(公共部门与私营部门)。",
    "skills_practiced_en": "Analysis (Pros\/Cons), Evaluation (Recommendation with Justification), Application (Linking theory to EP\/You Dig context), Definition of business terms, Utilizing economic concepts (exchange rates).",
    "skills_practiced_cn": "分析(利弊),评估(带理由的推荐),应用(将理论与EP\/You Dig背景联系起来),商业术语定义,利用经济学概念(汇率)。",
    "teaching_resources": [
        {
            "en": "EP Pottery Case Study Paper Questions (Paper 2 style focus).",
            "cn": "EP陶器案例试卷题目(侧重试卷2风格)。"
        },
        {
            "en": "You Dig Mining Case Study Introduction (Paper 1 style focus).",
            "cn": "You Dig采矿案例介绍(侧重试卷1风格)。"
        }
    ],
    "participation_assessment": [
        {
            "en": "Excellent engagement, providing thoughtful answers and actively engaging in dialectic discussion for justification.",
            "cn": "参与度极佳,提供了深思熟虑的答案,并积极参与辩证讨论以进行合理化。"
        }
    ],
    "comprehension_assessment": [
        {
            "en": "Demonstrates strong grasp of core business concepts, easily linking general theory to specific case details.",
            "cn": "展现了对核心商业概念的深刻理解,能轻松将一般理论与案例的具体细节联系起来。"
        }
    ],
    "oral_assessment": [
        {
            "en": "Fluent and articulate, though occasional slight hesitations when formulating complex justifications under time pressure.",
            "cn": "流利且表达清晰,尽管在时间压力下构建复杂论点时偶尔有轻微的停顿。"
        }
    ],
    "written_assessment_en": "N\/A (Focus was on verbal practice, but student confirms good performance on timed written practice).",
    "written_assessment_cn": "不适用(重点是口头练习,但学生确认限时笔试表现良好)。",
    "student_strengths": [
        {
            "en": "Strong ability to apply specific data and concepts (like using numbers in the product decision) when prompted.",
            "cn": "在被提示时,有很强的应用具体数据和概念的能力(例如在产品决策中使用数字)。"
        },
        {
            "en": "Good recall of key economic knowledge (e.g., SPICE acronym for exchange rates).",
            "cn": "对关键经济知识(例如汇率的SPICE助记词)记忆良好。"
        },
        {
            "en": "Excellent understanding of exam technique, especially regarding justification and application for high-mark questions.",
            "cn": "对考试技巧有深刻理解,特别是在高分题目的论证和应用方面。"
        }
    ],
    "improvement_areas": [
        {
            "en": "Structuring long-answer recommendations to clearly separate the analysis of Option A vs. Option B before making the final justified choice.",
            "cn": "需要改进长篇问答中推荐部分的结构,以便在做出最终合理选择之前,清晰地区分对选项A和选项B的分析。"
        },
        {
            "en": "Ensuring consistent and explicit linking of the case study name\/context throughout all parts of the answer, even in general questions.",
            "cn": "确保在所有答题部分中,保持与案例名称\/背景的持续且明确的联系,即使是在一般性问题中。"
        }
    ],
    "teaching_effectiveness": [
        {
            "en": "The teacher effectively guided the student through complex justification structures required for high-level marks (Paper 2 style).",
            "cn": "教师有效地引导学生完成了高分卷(试卷2风格)所需复杂的论证结构。"
        },
        {
            "en": "Pacing was suitable, moving swiftly through concept reinforcement and focusing on application practice.",
            "cn": "节奏适中,快速巩固了概念,并将重点放在了应用练习上。"
        }
    ],
    "pace_management": [
        {
            "en": "The pace was appropriate for in-depth discussion, though the transition to the second case study was slightly rushed due to time.",
            "cn": "节奏适合深入讨论,尽管由于时间关系,转向第二个案例的过渡略显仓促。"
        }
    ],
    "classroom_atmosphere_en": "Supportive, encouraging, and focused on critical thinking and exam performance maximization.",
    "classroom_atmosphere_cn": "支持性、鼓励性,专注于批判性思维和最大化考试表现。",
    "objective_achievement": [
        {
            "en": "Most objectives related to the EP case study were achieved successfully through detailed discussion and justification practice.",
            "cn": "与EP案例相关的目标大部分通过详细讨论和论证练习成功达成。"
        }
    ],
    "teaching_strengths": {
        "identified_strengths": [
            {
                "en": "Excellent strategic advice on exam ordering and managing time\/space for long-answer questions.",
                "cn": "在考试顺序、时间\/空间管理方面为长篇问答提供了出色的策略性建议。"
            },
            {
                "en": "Effective use of acronyms (SPICE) to aid knowledge recall for economic topics.",
                "cn": "有效利用助记词(SPICE)来帮助记忆经济学知识点。"
            }
        ],
        "effective_methods": [
            {
                "en": "Socratic questioning style to force detailed justification and application linked to the case study.",
                "cn": "苏格拉底式提问风格,迫使学生将详细的论证和应用与案例研究联系起来。"
            },
            {
                "en": "Positive reinforcement regarding the student's high performance (95% mock score) while still focusing on polishing exam technique.",
                "cn": "对学生的高分表现(95%模拟成绩)给予积极肯定,同时仍专注于打磨考试技巧。"
            }
        ],
        "positive_feedback": [
            {
                "en": "The student successfully translates verbal knowledge into written application, validating the current teaching method.",
                "cn": "学生成功地将口头知识转化为书面应用,验证了当前的教学方法是有效的。"
            }
        ]
    },
    "specific_suggestions": [
        {
            "icon": "fas fa-comment-dots",
            "category_en": "Essay Structure & Justification",
            "category_cn": "论文结构与论证",
            "suggestions": [
                {
                    "en": "When recommending (e.g., stop making Product A or B), dedicate separate, clear paragraphs to the justification for each option before the final conclusion.",
                    "cn": "在做推荐时(例如,是否停止生产A或B),应在最终结论之前,为每个选项的理由设置独立、清晰的段落。"
                },
                {
                    "en": "For 12-mark questions, always aim to use explicit calculations or figures from the case study to strengthen application points.",
                    "cn": "对于12分的题目,应始终尝试使用案例中的明确计算或数字来加强应用得分点。"
                }
            ]
        },
        {
            "icon": "fas fa-globe",
            "category_en": "Contextual Application",
            "category_cn": "背景应用",
            "suggestions": [
                {
                    "en": "Practice weaving in the company name or industry context ('You Dig mining', 'pottery') every few sentences, especially in evaluation sections.",
                    "cn": "练习每隔几句话就融入公司名称或行业背景('You Dig 采矿','陶器'),尤其是在评估部分。"
                }
            ]
        }
    ],
    "next_focus": [
        {
            "en": "Continue Paper 1 practice using the 'You Dig' mining case study, focusing on financial\/economic impacts and government roles.",
            "cn": "继续使用'You Dig'采矿案例进行试卷1练习,重点关注财务\/经济影响和政府角色。"
        }
    ],
    "homework_resources": [
        {
            "en": "Review the full 'You Dig' case study analysis and answer the remaining Paper 1 style questions verbally or in written form.",
            "cn": "复习'You Dig'案例的完整分析,并口头或书面形式回答剩余的试卷1风格问题。"
        }
    ]
}
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