Bridging British Education Virtual Academy 伦桥国际教育
1v1 English Lesson - Business Studies Application 1v1 英语课程 - 商业研究应用
1. Course Basic Information 1. 课程基本信息
Teaching Focus 教学重点
Applying theoretical business concepts (marketing, efficiency, finance, economic factors) to specific case studies (EP Pottery & You Dig Mining) and practicing exam technique for long-answer questions.
将理论商业概念（市场营销、效率、财务、经济因素）应用于具体案例（EP陶器和You Dig采矿），并练习长篇问答的考试技巧。
Teaching Objectives 教学目标
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Review and apply marketing strategies (social media, email, website) to the EP case study. 回顾并应用市场营销策略（社交媒体、邮件、网站）到EP案例中。
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Analyze methods to increase factory efficiency (labor skills vs. automation) and justify a decision. 分析提高工厂效率的方法（劳动力技能 vs. 自动化）并证明决策的合理性。
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Explain factors for choosing a source of finance and evaluate which product line to discontinue. 解释选择融资来源时应考虑的因素，并评估应停止生产哪个产品线。
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Analyze the impact of economic factors (exchange rates) on a business and discuss government intervention in the private sector. 分析经济因素（汇率）对企业的影响，并讨论政府对私营部门的干预。
2. Course Content Overview 2. 课程内容概览
Main Teaching Activities and Time Allocation 主要教学活动和时间分配
Review EP Case Study Context & Quotes: Recap of the EP pottery case study, focusing on required use of quotes like 'plates', 'cups', 'factory', and 'reputation for high quality products'.
回顾EP案例背景与引用： 回顾EP陶器案例，重点关注所需引用的术语，如“盘子”、“杯子”、“工厂”和“高品质产品的声誉”。
Marketing Strategy Evaluation (EP): Discussed pros and cons of Social Media advertising, emailing existing customers, and setting up a website, linking back to EP's pottery products.
营销策略评估（EP）： 讨论了社交媒体广告、向现有客户发送邮件和建立网站的优缺点，并将其与EP的陶器产品联系起来。
General Economics Question: Explained four factors causing changes in consumer spending patterns (e.g., local economy, trends, advertising).
一般经济学问题： 解释了导致消费者支出模式变化的四个因素（例如，当地经济、趋势、广告）。
Efficiency and Finance Analysis (EP): Analyzed labor skill improvement vs. automation for efficiency, and factors for choosing finance sources (likelihood, cost, opportunity cost).
效率与财务分析（EP）： 分析了提高效率的劳动力技能提升与自动化之间的对比，以及选择融资来源的因素（可能性、成本、机会成本）。
Product Portfolio Decision (EP): Evaluated stopping Product A vs. Product B based on cost reduction objectives, profit margins, and growth forecasts, emphasizing justification.
产品组合决策（EP）： 根据降本目标、利润率和增长预测，评估了停止生产产品A还是产品B，强调了论证的必要性。
Introduction to You Dig Case Study (Mining): Transitioned to a new Paper 1 case study (You Dig Mining), defining key terms (private sector, redundancy) and starting analysis on exchange rate impact (using SPICE acronym).
You Dig 案例介绍（采矿业）： 转向新的试卷1案例（You Dig采矿），定义了关键术语（私营部门、裁员），并开始使用SPICE助记词分析汇率影响。
Language Knowledge and Skills 语言知识与技能
External recruitment, pottery retailers, social media, demographics, repeat purchases, automation, labor skills, source of finance, opportunity cost, gross profit margin, exchange rate appreciation, redundancy, private sector, SPICE (Strong Pound Imports Cheaper Exports Dearer).
外部招聘，陶器零售商，社交媒体，人口统计学，重复购买，自动化，劳动力技能，融资来源，机会成本，毛利率，汇率升值，裁员，私营部门，SPICE（英镑坚挺，进口便宜，出口昂贵）。
Marketing Mix application, Economies of Scale (implied through factory efficiency), Cash Flow Forecasting, Product Life Cycle factors, Exchange Rate Mechanism (Appreciation), Government Intervention (Public vs. Private Sector).
营销组合应用，规模经济（通过工厂效率隐含），现金流预测，产品生命周期因素，汇率机制（升值），政府干预（公共部门与私营部门）。
Analysis (Pros/Cons), Evaluation (Recommendation with Justification), Application (Linking theory to EP/You Dig context), Definition of business terms, Utilizing economic concepts (exchange rates).
分析（利弊），评估（带理由的推荐），应用（将理论与EP/You Dig背景联系起来），商业术语定义，利用经济学概念（汇率）。
Teaching Resources and Materials 教学资源与材料
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EP Pottery Case Study Paper Questions (Paper 2 style focus). EP陶器案例试卷题目（侧重试卷2风格）。
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You Dig Mining Case Study Introduction (Paper 1 style focus). You Dig采矿案例介绍（侧重试卷1风格）。
3. Student Performance Assessment (Henry) 3. 学生表现评估 (Henry)
Participation and Activeness 参与度和积极性
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Excellent engagement, providing thoughtful answers and actively engaging in dialectic discussion for justification. 参与度极佳，提供了深思熟虑的答案，并积极参与辩证讨论以进行合理化。
Language Comprehension and Mastery 语言理解和掌握
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Demonstrates strong grasp of core business concepts, easily linking general theory to specific case details. 展现了对核心商业概念的深刻理解，能轻松将一般理论与案例的具体细节联系起来。
Language Output Ability 语言输出能力
Oral: 口语：
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Fluent and articulate, though occasional slight hesitations when formulating complex justifications under time pressure. 流利且表达清晰，尽管在时间压力下构建复杂论点时偶尔有轻微的停顿。
Written: 书面：
N/A (Focus was on verbal practice, but student confirms good performance on timed written practice).
不适用（重点是口头练习，但学生确认限时笔试表现良好）。
Student's Strengths 学生的优势
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Strong ability to apply specific data and concepts (like using numbers in the product decision) when prompted. 在被提示时，有很强的应用具体数据和概念的能力（例如在产品决策中使用数字）。
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Good recall of key economic knowledge (e.g., SPICE acronym for exchange rates). 对关键经济知识（例如汇率的SPICE助记词）记忆良好。
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Excellent understanding of exam technique, especially regarding justification and application for high-mark questions. 对考试技巧有深刻理解，特别是在高分题目的论证和应用方面。
Areas for Improvement 需要改进的方面
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Structuring long-answer recommendations to clearly separate the analysis of Option A vs. Option B before making the final justified choice. 需要改进长篇问答中推荐部分的结构，以便在做出最终合理选择之前，清晰地区分对选项A和选项B的分析。
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Ensuring consistent and explicit linking of the case study name/context throughout all parts of the answer, even in general questions. 确保在所有答题部分中，保持与案例名称/背景的持续且明确的联系，即使是在一般性问题中。
4. Teaching Reflection 4. 教学反思
Effectiveness of Teaching Methods 教学方法的有效性
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The teacher effectively guided the student through complex justification structures required for high-level marks (Paper 2 style). 教师有效地引导学生完成了高分卷（试卷2风格）所需复杂的论证结构。
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Pacing was suitable, moving swiftly through concept reinforcement and focusing on application practice. 节奏适中，快速巩固了概念，并将重点放在了应用练习上。
Teaching Pace and Time Management 教学节奏和时间管理
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The pace was appropriate for in-depth discussion, though the transition to the second case study was slightly rushed due to time. 节奏适合深入讨论，尽管由于时间关系，转向第二个案例的过渡略显仓促。
Classroom Interaction and Atmosphere 课堂互动和氛围
Supportive, encouraging, and focused on critical thinking and exam performance maximization.
支持性、鼓励性，专注于批判性思维和最大化考试表现。
Achievement of Teaching Objectives 教学目标的达成
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Most objectives related to the EP case study were achieved successfully through detailed discussion and justification practice. 与EP案例相关的目标大部分通过详细讨论和论证练习成功达成。
5. Subsequent Teaching Suggestions 5. 后续教学建议
Teaching Strengths 教学优势
Identified Strengths: 识别的优势：
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Excellent strategic advice on exam ordering and managing time/space for long-answer questions. 在考试顺序、时间/空间管理方面为长篇问答提供了出色的策略性建议。
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Effective use of acronyms (SPICE) to aid knowledge recall for economic topics. 有效利用助记词（SPICE）来帮助记忆经济学知识点。
Effective Methods: 有效方法：
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Socratic questioning style to force detailed justification and application linked to the case study. 苏格拉底式提问风格，迫使学生将详细的论证和应用与案例研究联系起来。
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Positive reinforcement regarding the student's high performance (95% mock score) while still focusing on polishing exam technique. 对学生的高分表现（95%模拟成绩）给予积极肯定，同时仍专注于打磨考试技巧。
Positive Feedback: 正面反馈：
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The student successfully translates verbal knowledge into written application, validating the current teaching method. 学生成功地将口头知识转化为书面应用，验证了当前的教学方法是有效的。
Next Teaching Focus 下一步教学重点
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Continue Paper 1 practice using the 'You Dig' mining case study, focusing on financial/economic impacts and government roles. 继续使用'You Dig'采矿案例进行试卷1练习，重点关注财务/经济影响和政府角色。
Specific Suggestions for Student's Needs 针对学生需求的具体建议
Essay Structure & Justification: 论文结构与论证：
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When recommending (e.g., stop making Product A or B), dedicate separate, clear paragraphs to the justification for each option before the final conclusion. 在做推荐时（例如，是否停止生产A或B），应在最终结论之前，为每个选项的理由设置独立、清晰的段落。
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For 12-mark questions, always aim to use explicit calculations or figures from the case study to strengthen application points. 对于12分的题目，应始终尝试使用案例中的明确计算或数字来加强应用得分点。
Contextual Application: 背景应用：
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Practice weaving in the company name or industry context ('You Dig mining', 'pottery') every few sentences, especially in evaluation sections. 练习每隔几句话就融入公司名称或行业背景（'You Dig 采矿'，'陶器'），尤其是在评估部分。
Recommended Supplementary Learning Resources or Homework 推荐的补充学习资源或家庭作业
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Review the full 'You Dig' case study analysis and answer the remaining Paper 1 style questions verbally or in written form. 复习'You Dig'案例的完整分析，并口头或书面形式回答剩余的试卷1风格问题。