Hi, Charlie. Hello. How are you? I'm excited. You're excited. I'm excited, too. It's been a while since I've seen you. How have you been getting on? I go, I went to Thailand last week. You went to Thailand? Yes. Wow, that's exciting. Did you go there on holiday, Charlie? 呃,winter holiday. Yes. We were already in the winter holiday. We didn't in the spring festival holiday. So my mom, my parents didn't have holiday. So they need to, so they need to work too. But they go to went to Thailand with with me. They went to Thailand with you. And how long did you go to Thailand for, Charlie? Five day, six snacks. That sounds amazing. And what did you do in Thailand? We go to Chiang Mai, so, we, see a lot. We see elepant. Did you see some elephants in the wild? Yes. Oh, my goodness. And did you go to some beautiful places? Charlie? Yes, but there are a lot of Chinese. I don't know. Whbut, there are too much. Lots, lots, lots of tourists. Lots of people want to go and see Thailand. I don't think they are. But sometimes somebody are tourist, but somebody are live there. Oh, okay, it's fantastic. Did you see many English people in Thailand? Yes, I see. But I think when I walk on the downtown, maybe I can see 30 to 40% of Chinese and we need 30 to 40% of Thailand people or and English people. I think Thailand is a very popular place to live and visit. Charlie, what do you think? Yes, and it is very near nearly of China. Yes. Yeah, fantastic. So what was your favorite thing? I have a terrible things. Thaand, aand yes, Thailand airport is very terrible because while I check in at the airport, it is not very, they're are not very, they're not too many people. But I wait, my dad say, 50 minutes, we can finish it, but we wait 45 minutes. Oh, you waited 45 minutes at the airport, Charlie? Just a check king not so mighty and just for checking and there wasn't many people but because it is here you get the the ticket and you need to go to another place to put your your lugage, your bag gage, your wow. So that was the first disaster. Yes. And security we are 60 to 70m. Have people just go back, go back, go back 30 to 70m. Oh my, it's that sounds really frustrating. Charlie, Yeah. Hmm, goodness me. And but was there anything that you really enjoyed? Your favorite thing about Thailand? Mary, enjoy my hotel. I forgot. What is it called? But that hotel I love, did it have a swimming pool? Charlie. Yes, but that hotel is nearly to a supermarket. So and it is nearly to it is in the downtown. Oh, that's good. So you're near everything. So it's close, close proximity. We call that close proximity to everything that you need. Fantastic. So would you recommend Thailand? Would you recommend it as a place to visit? Charlie, I've never been. I think Thailand is very good because I went to Thailand the third time. Is that time? Wow. So we were talking about adverts, weren't we? So if you had to advertise a visit to Thailand, what do you think you would put on your advert? What would be the main thing? What did you see the most of in Thailand? Or what do you think people would be interested to know about Thailand? You one so if you were advertising or let's say your hotel, okay, remember we've we're trying to sell something like a trip to Thailand or even if we go back to your advert, Charlie vizeti, okay, imagine that you were selling your hotel to people to try and get them to book your hotel in Thailand or to get them to come to Thailand. What pictures do you think you would put on there? Would you put elephants on there? Would you put beaches or markets? You think what do you think people would like the most for the restaurant and the swimming pool? And I the hotel need the picture that the room the picture the room. Yeah, absolutely. I think you're right. So we're trying to think of the priorities, aren't we? What what is the most important to that person buying it? What do they need to know? What's the name of it? What pictures would they like the most? What's going to sell it? And we're going to think about the colors, the title, maybe the price on there as well. Yeah, Yeah, brilliant. Charlie. Well, it sounds like you've had a lovely start your holiday. How did you get on with your exams? Did you get your results back? Yes, my math and English are all 100 and the Chinese is 96.5 high five. Charlie, that's amazing. Are you proud of yourself? Chinese and English is okay, but, no, no, no, math and English are okay. I think Chinese can go to 98 because this exam is not very, it's not very difficult. Okay. So you think you could get a better score next time? Yeah, Yeah, that's still a really high score, Charlie. Really high score. So our lesson today, we've got two parts to this lesson, Charlie. We're going to look at adverts and we're going to look at a polished piece. Okay? So that means what can we do to make it the best? Like you were saying there, I got this score, but I can get that score the same as with a polished piece. It's like we've got this and we're gonna to make it better, okay? So a polished piece means like an edited piece of work, okay? To make it even better, what can I do to make something even better than it was before? And we call that a polished piece. We've had to go at it. We've looked at what we can do to make it better and we've made it better. Okay? And the second thing we're going to look at is a balanced argument. Okay, we're moving on to creating arguments for and against something. Okay? So making it equal so that the person reading it can decide for themselves what they think. Okay, so two parts to this lesson. Now Charlie, for your homework, I asked you to create a new advert, didn't I? But I'm guessing when your printer wasn't working. And two, maybe we ran out of time, but we didn't have as much time to complete it. Yes. Okay so because yesterday 6:00I we go back to raising so it's now today I'm not very that way a bit tired. A bit tired. So Charlie, I liked the planning for your scooter for your design but what we could do to make it even better, we could use that plan like you said, the colors you were going to use, the picture you were going to use and actually make that advert. Okay? So have the scooter, have the name of the scooter, have the description. Remember those exciting adjectives that describe your item that makes somebody want to buy? Maybe we have a person with a speech bubble that's saying, this is the best scooter I've ever had. Okay? Remember those catch phrases, those slogans, those little sentences that make us think, Oh, I know what that is. That's that scooter, okay? Like Pringles, those crisps, once you pop, you, you can't stop. Okay. So a little little slogan, a little sort of sentence, a group of words that make you think about that product. So I really liked your plan and I thought you had some good ideas, but now it's just about making that into the final design. Does that make sense? Okay. So we're not going to have time to do that today, so you don't need to do another one. But what I'm going to do, because we're going to assess your work and we're just going to see what we can do to make it better. We're going to use your ztty one because it's already complete. Is that okay? Okay, Yeah. Okay. So it says here you are now going to use your ideas and edits from your draft advert to help you create a final quality finished advert. What will make your advert look high quality? What do we need, Charlie? What do those bullet points say? Writing sorry, let me go back. Need writing and quality pictures, correct spellings, correct punctuation, care taken with organizational devices, okay, so that's things like paragraphs, bullet points, where you've put the work on the page, okay? What it looks like, but how you've organized your writing, okay? So we are going to have a look at your work and we're going to see if you've spelt the words correctly, if we need to check any words now using a dictionary. Charlie, do you have a physical dictionary? Do you have a book dictionary to check for words in English? English? I don't have. You don't have. Okay, so it might be worth getting one, but everything is online now so I know it's easier to check online. But if you needed to, Charlie, look in a dictionary. Okay, this is how we would find a spelling. So it says in order to find the spelling of a new word, you need to, what do we need to do, Charlie? Either out loud or in your hand, say the word to find the first three letters. Okay, so if my word, Charlie was succulent, which means something is very juicy, so you might say a piece of chicken is really succulent. It's not dry, it's full of juices. Okay? It's very tasty. I'm going to say that word in my head. Suck. Culent. Succulent. What do you think the first three letters of succulent are? Charlie so ck so S S soyou. Okay or see okay, good is actually c. Okay, so when we're looking through a dictionary, we're thinking of the first three letters. Okay, what does it say next? Using the first letter, head to that section in the dictionary. Remember it is in alphabetical order. Okay? So when we're looking through a book, we're thinking, right, I'm looking for the s, I'm looking for the page with s. Okay? Now it's in alphabetical order. So it will be sa. Okay? And then S, B, sc, sd, whichever order would the next letter would come in. So you're looking for S U and then you're looking for S U C. Okay? And you're going down that list until you find where it's got the suc word. So what does it say here, Charlie? Once in that section, repeat this process for the second and the third letters. First, search as you, and then refine your search by looking for suc. Well done. Okay, so that's just making sure we've got to the s's, then we've looked for S U, then we've looked for suc. Okay, so this is how to use a dictionary. What do we do? Lastly then Charlie, finally, when you think you have found the spelling of the word you want to use, read the definition, sure definition to make sure it matches how you want to use the word. Okay? So what does definition mean, Charlie? Have you heard of that word before? So definition is the meaning of the word. What does that word mean? Okay, so the definition. So once you've found that word in the book, youlook for what it says underneath it, what does it mean? What is its definition? What does that word mean? Now this word is succulent, Charlie. So what does succulent mean of food? Tender, juicy and tasty? Okay, so succulent here can be an adjective to describe a food as being tender, so quite soft, quite juicy, full of juices and tasty. Okay, does that make sense? So if you're ever not sure of a word, Charlie, yousay it out loud. Youthink about the first three letters, youhead to the right page in the book with that first letter. Then you would look for the second and third letters to check you've got the right word. Then when you found the word, you would look for the meaning of the word. What does it mean? What's its definition? Okay, I know what it means. Is this the right word for me? Okay, so that's how to use the dictionary. So Charlie, we look at your zetti. Should we have a look at the spellings to check our work? So we've got zetti. Okay, well, we know that's a name and that's spelt correctly. Your chores done, your time yso. We've got the right spellings here, do we think. Anything you're unsure of there? No, no, you're right. We've got them all right? Okay, 360. No bump navigation glides around your home like a pro. Good gentle touch. Arm handles your stuff with care. Multi Lang voice. Now I've just added language. Okay, to make it obvious. Okay, you could say that, but what? Let's go with spelling of language for now. Control works. So every family, grab your Zeti today. So, Charlie, your spellings are all perfect there. Now I know you used AI to help you with the design. Did you check your spellings as you were writing? Did you use AI to spell any words? Or did you use a dictionary? Or did you know the words? This that word navigation. What does that mean, Charlie? Let me think no bugation. Last I thought, because it's a long, long way. It's a long time to go, isn't it? I thought it was like because 360, no bump navigation. It means to navigate to navigate. To see it can see it almost almost to navigate is to find your way to find your way. So you're very close to see where you're going. Yeah no bump navigation. So it means to to find your way without bumping. Okay. So how did you find that word, Charlie? Navigation AI, use AI for that one. Okay? So if you're ever sure, it's okay to use AI to help you, but I want it to be your words. Okay, we spoke about this last time, didn't we? So if you're not sure, you couldn't always ask me. Or you could use AI to help you to give you similar words or to explain what to use it to help you to translate. But if you're ever enjoy a spelling, I want you to get into the habit of using a dictionary. Charlie, okay. Using a dictionary to find spellings for words, okay? And using a theosaurus, do you know what a theosaurus is? Charlie? What is it? So it's like a dictionary, but it helps you to find other words that mean the same thing, okay? So for example, if I didn't want to use the word, I'm trying to think of a word now, happy, okay? If I didn't want to use the word happy, I would look in a book called atheosaurus for the word happy. And then I would see what other words mean the same as happy, elated, joyful, enthusiastic, ecstatic, okay? And it would give me a list of words that mean the same thing. And then you can learn a range of new words and it will help you to broaden your vocabulary, help you to learn new words that you've not thought of before or you've not known before. Does that make sense, Charlie? Yeah. So you could use an online theosaurus. We go to browser or I want to stay on this one. Yeah, let's I don't want to come off this one at the moment. Can I get a different page whilst I'm here? No, it's not going to let me. I'll show you at the end, Charlie. But you could do it online as well on Google. If you type in thesaurus, if you type in this word, it will let you search. I don't know what's happening to this. It will let you search for another word, okay? So you could type into the search bar theosaurus. And then once you're in the theosaurus, you could type in a word like happy. And then it will come up with a list of new words, Charlie, for you instead of happy. Okay? And that's one way of broadening your vocabulary, okay? I am going to move on though, because this lesis going far too quickly, and we've got lots to do. But your spelling is brilliant punctuation. So Charlie, we can check your punctuation. Now what do I mean by punctuation? Like coma period. Yep, so full stops, periods, commeras exclamation Marks. Now you can see here, where have I added punctuation here, Charlie? Exclamation it's speaking, right? So your chores done, your time, yours. So yes, you have used some speech here. You could put this as a speech. I would maybe perhaps make this a bit longer if you wanted to show that it was speech, okay? Because it looks like it might just be a sentence on its own, but you could use that as speech. So an exclamation mark. You've used commas here, full stops here. So that's brilliant. I have added in what have I added? Full stop. Full stop. So we just need to be making sure that we've got full stops at the end of our sentences. We've got our capital letters, which is brilliant. Most of your work is in capitals, actually. We've got the hyphen, which is good. I like the use of the triple exclamation mark here. Can you tell me why you did that, Charlie? I just want the reader. No, this one is very important. Yes. So if you want it to stand out you can use a triple exclamation mark. Brilliant. But next time, Charlie, what are you going to make sure with you? The ends of your sentences, the full stop or exclamation mark or customer mark? Well done. Just be check double checking for your punctuation there. Okay, so you could put some speech in that direct speech. What is exactly said? Now here we haven't used speech Marks. Why haven't we used speech Marks here? Charlie, where are there no speech Marks like this? Do you know like. When you read some book, there's a book, a kind of comic, right? The comic it is. No, we have no speech mark. Speech Yeah no speech mark. Yeah. These already have a big speech mark. Well done. So the big speech bubble, so if we put the speech in a bubble, showing it coming to somebody's mouth, we don't need speech Marks. Okay? So you could put the direct speech into a speech bubble like this, or you could put the speech Marks around the quote of what somebody said, okay? Making sure that we've got a comma before we introduce the person, okay? So chocogoo made me feel like I had superhuman powers. Comma, Paul H six. Okay? If we did that the other way round, we could say, Paul, aged six, set comma, and then we would have our speech Marks. Chocogoo made me feel like, Oh, I had superhuman. How wers. Okay, does that make sense, Charlie? Yes, Yeah. So we always have that comma before introducing the person or before introducing the speech. Okay. Oh, hangod. There we go. Okay, Charlie, where could we have had some speech in zettty? It can have underneath or on the back, maybe they can have some people that it is already by ztty and say and they will say something. Maybe my paper is not very, it's not enough. So maybe I need some some more space, I think. Yeah do you think you would have used a quote with direct speech? Or would you have had a speech bubble? I think speech bubble is more more better because this. I think I need the speech bubble because it's not if I need speech, mark, I think it will be very, it's cannot see very carefully. Yeah, okay, I would agree with that. I think you could also, Charlie, you could turn this into a speech bubble, okay, just by making it a bit a bit bigger, okay, or by putting it in a classic speech bubble, the rounded bubble, okay, rather than the the pointed, jagged one, okay? But I think you've got a lot of things in your advert already. This is just tweaking it to make it even better. So I'm trying to get you to think of ways that would improve this by yourself so that next time you did it, you could incorporate more of the things that we're talking about now, okay? But I do think you've done a really good job already. So if we're thinking about assessing your work, Charlie, let's make this a little bit bigger. Oh, it's not going to like that. I wonder if I do this and I do this. Oh, it's going to keep making it. Okay, I'm going to put this to this side, and I'm going to move seti over here and I'm going to rub these out. Can you see? Oh, thank you, Charlie. Good helping. Can you see this assessment grid here? Is it big enough? Yeah, okay. So we're going to see what you did, Charlie. So I want you to tick the things that you did. So what does the first one say? Clearly show the name, right? Yep. So what's the name of your advert? Absolutely. So I would agree with that as well. Yeah appeal to the sense society. Taste, so does your almake. Us look at it and think, wow, this is great to look at. Does it make us hear any sounds? Does it make us feel like we want to touch it? Can we taste anything? Does it give us any taste words there, or any words that catch our attention of our smell there? Charlie a, no smell, no taste, no touch. And so even by using sound words such as bang, crash and boom, those words we associate with sound Charlie on ematopiic words, they would help us to relate to your advert with our hearing. Okay. I think site is there. I think you've got a very catchy design and it looks good. It appeals to the reader's sense of of sight, because when I'm looking at that, I can see everything really clearly. I like the robot. I like the zette design. I really like the symbols. I think they're really catchy. So I think yes, but I think there's more to do. So I'm going to put a line there as well. Okay. What do you think? I think so. What did I say? Yeah, what did you what did I say you could do to really bring that advert alive? What did I want to see more of? Could you remember? Pardon so when when I talk to you about this in our last lesson, do you remember what I said? I wanted you to put on it next time. Next time you did this rhetorical question, I did want you to put rtarthe question. I wanted to see more than black and White, though. The colorful is the color. Yeah, I wanted more color. Okay, good. Have we got a catchy slogan? Have we got any catchy words there, Charlie, that makes us think, Oh, I know what that is. That's zetti. I don't think so. I have what about this up here? It could be catty slowly. Your chois done your time yours. Your chores done your time yours. If you put it on the tv, maybe it is. I think so, because you've got the repetition of your and your and yours and I think it's very memorable. I think that would stick in my head, Charlie. So I would say, yes, we've got some memorable words. We could have a catcher slogan, but I think your chores done your time yours. I think that would stick in my head as being a cleaning tool. Okay, so I think yes, you've done well there. Exaggerate that means to play on the importance of it. So keep saying like this is the best. Oh my goodness, have you seen this? There's nothing better than this. Make it sound really, really positive over enthusiastic. Charlie, about your product. Have you said how amazing it is? Have you said all of the positive points about your Zeti, all of the good things about it? I think so, because these three are very clearly, I think they're very clear. Yes, I would agree, Charlie. I think you have exaggerated the positive points. 360 bump navigation. What did navigation mean? What did we say? It means you can find. I'm going to test you on this word next lesson. Find your way. Find your way. Navigation to find your way. Charlie, what does navigation mean? Find your way to know where you're going to know where you're going. Okay so navigation to find where you want to go. I want to navigate to the shop. I want to find my way to the shop. I want to know where to go from my house to the shop. I want to navigate find where to go this world art I navigation. Okay, we're gonna remember that word. So another word that means to find your wage charis what's called what. To find your way the next navigation. Well done. Okay, this one, Charlie. Ask the reader, Oh no, no, no, no, no. So we need a rhetorical question. Okay, so we need to be doing this one. So something like. Have you ever just wanted. Have you ever wanted a clean house without lifting a finger? Okay, that means, have you ever just wanted to clean your house? Have a clean house without doing anything? Okay. Have you ever wanted a clean house without lifting a finger? Do you ever get bored of cleaning? Okay. Any of those? Anything like that would do. Could you think of one, Charlie? A question that you could ask that you don't want answering. You just want your reader to think about do you want your. Do. You want your home become very clean ing or do you want your home to be very clean? I like that way. Don't you want to clean home? That would be even better. Don't you want a clean home? Question mark? Well, of course people want clean homes. Okay, so that's a good one, Charlie. Or put it up there. Good. So we've got something to work on there. What about this one? Include special offers or prices are No This one important? I Yeah what could you offer Charlie what could you offer as a free gift maybe. So we could have we could have you can have my one and the one is free one right now I get a free what could you get? Yeah get a free cleaning solution. Get a slow solution. Okay. Yeah. So something to clean with. Yeah buy now and get a free room spray. Okay to spray your room to smell delicious. Okay, so we could do that, couldn't we? This one, Charlie. Where use a aling language, appealing language, word that that make me happy, Charlie, or make me think, Oh, I want to buy that. That sounds amazing. You mean the problem you're are setting today or the navigation that's free? I think gand gentle and and. Yeah mulmulti language maybe, but I think these words glides. That makes me think it's being really careful, Charlie. It's not noisy. It's gentle. It's really soft with your things. It's careful. It cares about your things. Those words make me think, Oh, that's a nice product. That's a good product that's going to be really careful with my house and look after my things. So I think, yes, you've used a pealing language. You've used words that make me think that's a good product. Okay, I think we could use more, but I think you've you've got a tick there. Okay, can you fill in these as well? Charlie with me, I'm doing it as the teacher. You're doing it as you. Okay. What's this one? Mention positive comments made by other customers. No, no. So we haven't said this is the best cleaning tool ever, okay? Or I've never had such a clean house. Okay, so again, we could put something in a speech bubble or we could use those direct quotations with our speech Marks. Okay, present tense. And let's look at punctuation and grammar. Have we used the present tense? Is it happening now? Present hse did we say it? It glided around your home. It was gentle to touch. It will be gentle to touch. Or have we says it is gentle? It is present tense. It is present tense. Well done. Yet we have used present tense. Okay, Charlie. Yeah. What were you good at? Well, I would say your layout and presentation plus your. Your slogan and use of positive language, I think that's a positive for you. Your layout on your presentation, how it looks, your slogan, your chores done, your time, yours and use of positive language, I think is all brilliant. What do you think your target should be? Charlie? What do you think it would be better if you could do next time? The rhetorical question and medicine positive comments made by other customers that these two I forgot two times I think Yeah, I think so to okay, I'm just gonna to move that up and I'm gonna to put it in a different color Charlie. So next time when you're doing an advert you're gonna to think about using rhetorical questions and use a positive comment from a customer. Can't see that very well, which is annoying. Let me move that there. Can we see that now, Charlie? Yes, Yeah, good. So I think you've you've got some real positives there. Charlie. Next time though, I don't want you to use AI. You can use it for initial ideas, but I want them to be yours, okay? I want your final design to be your own, your own thoughts, your own language. And if you're ever stuck, if you're ever unsure, you can always send a comment to me, okay? In the chat on class in and I will respond to you, okay. I don't don't want you to feel that you're ever stuck with your homework. I want you to always understand what you've got to do. And if you want to check anything, I'm always at the other end to check that for you. Okay. Does that make sense? Okay, good. Now we've not got much time, Charlie, but we're going to have a look at a balanced argument because this is going to be your homework. Okay, so big questions. Shall we believe in the advertisements? So advertisements, Charlie, we see them on the television, we hear them on the radio, we see them on posters in the streets. Everywhere we look, there is an advertisement, especially for food. Charlie. There are lots of food choices available to us. And everywhere we look, we can see food advertising. If you watch tv for a short while, you will see adverts for food. If you walk down the street, in a town or a city, you will see adverts for food. In magazines, on the Internet, on social media, they all Carry adverts for food. What do you think the benefits are then, Charlie? Why is that a good thing? Why is it good to see adverts for food? So if I saw a poster for cereal like moon rocks like this, if I see this. More how to say it. It sounds more heavy. So it might it might make the decision for us, Charlie. It might weigh heavy on us. It might think about the food choices that that we make. Okay? If I saw an advert for a new food, maybe a new chocolate bar, and it was bright and colourful, and it had maybe a catchy slogan and lots of colors and bright letters, I might think, Oh, that looks tasty. I might try that. Have you ever seen an advert for a food? Charlie and Thor? Oh, mom, can we get that? Can we buy that? Or, Oh, dad, do you want to try this? Have you ever seen an advert for food that made you want it before? Charlie. Yeah you have. Okay, so adverts affect the foods that we we choose or that we want to eat. Charlie, I know when I go into the supermarket, when I see colorful packaging, for example, my eyes take me to that product. I want that colourful product. I want the ones with the pictures on, with the bright letters that look delicious. Okay? So advertising is a big thing for food. What do these say here Charlie? Can you read them for me? I words use colors that attort our attention like red or yellow. Well, then this word attract, attract. Okay. Bring our focus to that product. Makes us want to attract. What's this product? Charlie? Where have you seen this before? Chips in pse or McDonald McDonald's. This is McDonald's colors. Absolutely. What about this one? But adverts use images of foods we want to eat because it looks so good. Well done. Okay. And this one. Aduse words that make us want to eat that food, like delicious, fresh or tasty. Okay? So when we are advertising food, Charlie, we think about the colors, the pictures of the food and the words that we use to describe the food, okay? Advershow people that we want to be like eating a particular food and then will want to eat that food to be as healthy or stylish or as strong as they are. What does it say about adverts then? Charlie? Converts can affect how we feel, and they can even make us laugh. The message the adverse sends is that this food will make us feel good. Adversometimes use catching music or jingles so that we remember the product. Adwards sometimes shows celebrities, famous people, celebrities, celebrity eating a product. Well done. So jingles is like a little song, okay? This word, jingles, is like a little song, a little rhyme. So when we are trying to sell a food, Charlie, we might choose people that are famous to be pretending to eat that food, so that when we see it, we think, Oh well, if that person's eating that food, I want to eat that food because they eat that food too. But adverts can be bad for us, Charlie. Adverts can be fun to watch, but we need to think about their dangers. Are the products that use these strategies always the healthiest choices? So maybe we see lots of adverts from McDonald's and kfc, but they're not very good for us. Charlie, we ate that food all the time. Would it be very healthy? Would it? Health experts and scientists are concerned that too many unhealthy choices on a regular basis can store up serious health problems for us as we grow older. So in England at the moment, Charlie, the people in charge, they are saying that they don't want adverts for unhealthy food for children on the television before the children go to bed. So if they had, for example, adverts for chocolate or adverts for McDonald's or adverts for pizza showing all the time for those children whilst they are watching the television before they go to bed, what might those children want to eat, Charlie? Don't want to Yeah if they see on the telly, if they see on the tv, McDonald's, Burger King, kfc, pizza, chocolate, sweets, if they see that all the time, what do you think they're going to want to do? Bye. They want to buy and eat it. And Charlie, if that child ate McDonald's every day, would that be good or bad for the child? Not very good for health. Not very good for their health. So in England, we cannot show those adverts on the television before the children go to bed because if the children keep seeing it, it's not good for them to be eating that food. Okay. So the the government in England are saying, no, we don't want to see that on the television. It's bad for the children. Okay, so we're going to think about Charlie, should tv commercials as adverts aimed at children be banned? Okay, so what that means is should we stop advertisements for children on the tv. Okay, what do you think, Charlie? For the children first don't like the advertisement because sometimes when I watch a very famous tv or very when I am very happy, there's adward to go it. When I see Edward, I'll be very angry. Yeah really annoying. Yeah but for the shop, like mcdonkfc anything, anyone, the shop they love the ever because not ever today they cannot to sell things. Absolutely. So we need them to sell things. They won't be able to sell their products if there's no advertisements, but it's whether children need to see those or not. So Charlie, we're going to write a balanced argument. We're not going to have time to do this today, but we're going to look at what they are. So a balanced argument is where we look at different ideas, different points of view, and we say what's good and what's bad. We call that for and against reasons why we should reasons why we shouldn't. Okay. For and against. Have you heard that before, Charlie? For and against. Yeah. It presents a balanced set of arguments without going this way or this way. So we don't say this is bad, this is bad, this is bad, or this is good, this is good. We say this is good, this is bad, this is good, this is bad, this is good, this is bad. What do you think? Okay. So when writing a balanced argument, it's important to remember that it doesn't matter what you think. We have to have both sides. We have to say, this is good and this is bad. You decide, you tell me what you think, okay? In the final paragraph, you can say, I think this, okay? So this is good, this is bad. This is good. This is bad. This is good, this is bad. This is what I think. What do you think? Okay? So that's how we're going to look at it, Charlie. But what makes a good balanced argument? What do we need? Charlie? Introduction of the opposite views of four. And against. Opposing Charlie, opposing opposite? Okay. Opposing? Okay. Opposing? Good. Supporting evidence, a concluding paragraph that includes the writers on opinion to be Interestingly written. Okay. Good. What should it have, Charlie? A mixture of casual or casual for the conjunction. Because as. As a result, teland as and. Adverbals adverbs. Okay, I'm I'm going to write some down for you and go. On the other hand. Can you read those that I've got? On the other hand, because of this. Yeah. Yeah, okay, Yeah. So our causal conjunctions show this happen because of this and then also some adverbials, we might start them at the beginning, on the other hand, because of this, meanwhile, therefore, okay, so that goes that that would go at the start of our sentence, our causal conjunctions would link to ideas. Okay, so I'll will give you a list of these to have a look at later on as well. Charlie, what does our writing have to be then? It has to be written in the third person, exact final paragraph written using formal and technical language. Good. Okay. I've just realized as a result, even though it's showing cause Res, that would be more of an adverbial because it's a phrase. So we could have but so. And. As well. Okay, good. So third person Charlie, what that's meaning is we are not directly speaking to anybody and we're not giving our views. We're leaving it quite open. So we're not saying you or I or he or she. We are saying some people could say this. Some people say that. People think, okay, we're not directly talking to anybody and we're not giving our views either, okay? We're simply stating facts to make the reader have a think about what they believe. Okay? They can see both sides of the other. Tell me that again, Charlie does this like an article? It is like an article. Yes, it's a bit like an article where we're getting somebody to think, but we're using, we're opening the argument with, should tv advertiments be banned for children? We're going to say what advertisements are. We're going to introduce it. And advertisement aims to get people to buy a product. Okay? These are often shown on television or in the radio. Many people argue for and against advertisements for children. There are many good reasons for advertisements. There are also many negatives for advertisements on television for children. Here are some of the main ones. Number one, advertisements sell products. Without advertisements, many companies would not be able to sell their products. However, some people say that advertisements are unhealthy for children because they encourage children to eat unhealthy foods. Another point is that advertisements can bring out a product that might be really good for children that they should buy because it's important for their social, emotional and mental well being. Some foods make people feel good. If they're not shown on adverts, how will people know about them? However, scientists say that and you're keeping it very balanced, Charlie. So it's like a talk. You're talking through the good and bad things of why this thing is good or bad. And then at the end you're giving your idea. Okay, so we're just thinking about it at the moment. So now we need to note down the arguments. You will also need supporting evidence to back up your arguments. So Charlie, I'm going to get you to do this for homework. I don't want you to do anything else. So ignore what's already on class and I want you to do this. Okay? I want you to think about all the good things for advertisements for children and why I'm sorry, all the reasons we should ban them, why we should not have them, and all the reasons why we should have them. So why we should ban advertisements for children on this side. And on this side, why we should keep advertisements on tv, the children. Does that make sense, Charlie? Yes. Yeso, all I want you to do for homework this week is to think about the reasons for why we should stop advertisements and against why we should keep advertisements for children. Does that make sense? Yes. Yep, that's what I want you to do for homework. Now, Charlie, just before we go, I want to show a funny video for you, which might help you with some ideas. This is what they do to food to make foods look good for television. It's not real. Now, do you have another lesson to get to Charlie or can you watch it quickly? Okay, let me show you. He's not real. It's glued. Later will look like ice cream. There we go. What do you think of those? Charlie? It looks stinky. It looks disgusting, doesn't it? When we see real, so we could say here, advertisements don't always show the real product. Okay, so this information is false. And children, we'll expect something that is not the same as what they buy. Does that make sense? Charlie? Yeah. So in your Bookler, I think you do have this Bookler, but it's also. You could also do it on paper, Charlie, you've got four and against reasons why we should stop advertisements and reasons why we should not stop advertisements. So it is in your book. But if you want to just do it on paper, just do a four and a against for me and give me give me at least three reasons for each. Charlie, okay, three for 43 for against. Okay, okay, okay. Do you understand what you've got to do? Yeah. Good. Do you have any questions? No, I don't have it. Perfect. All right. Brilliant. Okay. Do not use AI. I want you to use your brain. I want you to think about this really carefully. Why we should stop it? Why we should keep it. Okay? Well done, Charlie. Enjoy the rest of your holiday. I'll see you soon. Bye done. Bye, Charlie.
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{
"header_icon": "fas fa-crown",
"course_title_en": "Language Course Summary",
"course_title_cn": "语言课程总结",
"course_subtitle_en": "1v1 English Lesson - Advertising and Balanced Arguments",
"course_subtitle_cn": "1v1 英语课程 - 广告与平衡论证",
"course_name_en": "0201 English Charlie",
"course_name_cn": "0201 英语 Charlie 课程",
"course_topic_en": "Reviewing an Advert Design and Introduction to Balanced Arguments",
"course_topic_cn": "复习广告设计与介绍平衡论证",
"course_date_en": "Date not specified in transcript",
"course_date_cn": "日期未在文本中指明",
"student_name": "Charlie",
"teaching_focus_en": "Reviewing the structure and required elements of an effective advertisement and introducing the concept and structure of a balanced argument (for and against).",
"teaching_focus_cn": "复习有效广告的结构和所需要素,并介绍平衡论证(正反方)的概念和结构。",
"teaching_objectives": [
{
"en": "Review and apply criteria for a high-quality final advert design.",
"cn": "复习并应用高质量最终广告设计的标准。"
},
{
"en": "Understand the concept and structure of a balanced argument (for and against).",
"cn": "理解平衡论证(正反方)的概念和结构。"
},
{
"en": "Practice using precise language (e.g., definition, thesaurus use) for writing improvement.",
"cn": "练习使用精确的语言(如定义、同义词典使用)来改进写作。"
}
],
"timeline_activities": [
{
"time": "Start",
"title_en": "Personal Check-in & Holiday Talk",
"title_cn": "个人问候与假期交流",
"description_en": "Teacher and student briefly discuss Charlie's recent trip to Thailand and his excellent exam results.",
"description_cn": "师生简要讨论了Charlie最近的泰国之行以及他出色的考试成绩。"
},
{
"time": "Middle",
"title_en": "Advert Review: Zetty Scooter",
"title_cn": "广告复习:Zetty 滑板车",
"description_en": "Review of Charlie's draft advert design for the Zetty scooter, focusing on spelling, punctuation, and checking against an assessment grid (e.g., sensory appeal, slogan, rhetorical questions).",
"description_cn": "复习Charlie为Zetty滑板车设计的草稿广告,重点关注拼写、标点符号,并对照评估表进行检查(例如,感官吸引力、标语、反问句)。"
},
{
"time": "Middle",
"title_en": "Language Tools Introduction",
"title_cn": "语言工具介绍",
"description_en": "Instruction on how to use a dictionary (finding words by initial letters) and introduction to a thesaurus for vocabulary expansion.",
"description_cn": "指导如何使用词典(通过首字母查找单词)并介绍同义词典以扩展词汇量。"
},
{
"time": "End",
"title_en": "Introduction to Balanced Argument",
"title_cn": "平衡论证介绍",
"description_en": "Introduction to the structure of a balanced argument (for\/against) using the topic: 'Should TV adverts aimed at children be banned?'.",
"description_cn": "介绍平衡论证的结构(正\/反方),主题是:“是否应该禁止针对儿童的电视广告?”。"
},
{
"time": "End",
"title_en": "Homework Assignment",
"title_cn": "作业布置",
"description_en": "Student assigned to brainstorm at least three points for and three points against banning adverts for children.",
"description_cn": "布置作业,要求学生为“禁止针对儿童的广告”和“不禁止针对儿童的广告”分别列出至少三个理由。"
}
],
"vocabulary_en": "succulent, navigation, thesaurus, definition, elated, joyful, ecstatic, conjunction, adverbials, jingles, attractive",
"vocabulary_cn": "多汁的\/美味的, 导航, 同义词典, 定义, 兴奋的, 快乐的, 狂喜的, 连词, 副词短语, 歌曲\/广告曲, 吸引人的",
"concepts_en": "Polished piece, Balanced Argument (For and Against), Rhetorical Question, Direct Speech\/Speech Bubble, Formal Language (Third Person), Causal Conjunctions, Adverbials.",
"concepts_cn": "精修稿\/打磨过的作品, 平衡论证(正反方), 反问句, 直接引语\/对话气泡, 正式语言(第三人称), 因果连词, 副词(短语)",
"skills_practiced_en": "Self-assessment of writing (spelling, punctuation), Oral explanation of abstract concepts (dictionary use, thesaurus), Argument structuring.",
"skills_practiced_cn": "写作自我评估(拼写、标点),口头解释抽象概念(词典使用、同义词典),论证结构化。",
"teaching_resources": [
{
"en": "Student's draft advert for Zetty scooter.",
"cn": "学生为Zetty滑板车准备的草稿广告。"
},
{
"en": "Assessment Grid for Advertising Criteria.",
"cn": "广告标准评估表。"
},
{
"en": "Video demonstration of food styling techniques (for the balanced argument section).",
"cn": "食物造型技巧演示视频(用于平衡论证部分)。"
}
],
"participation_assessment": [
{
"en": "Charlie was actively engaged, particularly during the detailed review of his advert and the subsequent discussion on language tools.",
"cn": "Charlie 积极参与,尤其在详细审查他的广告和随后关于语言工具的讨论中表现活跃。"
}
],
"comprehension_assessment": [
{
"en": "Good comprehension of complex grammatical and literary terms (e.g., definition, thesaurus) when explained clearly.",
"cn": "对复杂语法和文学术语(例如,定义、同义词典)在得到清晰解释后理解良好。"
},
{
"en": "Understood the core task for the homework: creating for\/against points for a balanced argument.",
"cn": "理解了本周作业的核心任务:为平衡论证创建正反方论点。"
}
],
"oral_assessment": [
{
"en": "Clear recounting of travel experiences (Thailand) with good use of past tense.",
"cn": "清晰地叙述了旅行经历(泰国),并很好地使用了过去时态。"
},
{
"en": "Hesitation noted when defining complex terms like 'navigation' and 'thesaurus' without teacher prompts, though correct answers were eventually provided.",
"cn": "在没有老师提示的情况下,定义如'navigation'和'thesaurus'等复杂术语时略有犹豫,但最终给出了正确答案。"
}
],
"written_assessment_en": "The draft advert showed excellent use of punctuation (triple exclamation mark) and strong, memorable slogans ('Your chores done, your time yours'). Spelling, when checked, was mostly perfect, though reliance on AI for complex words was noted.",
"written_assessment_cn": "草稿广告显示了出色的标点符号使用(三感叹号)和有力、令人难忘的标语(“Your chores done, your time yours”)。经检查,拼写大多完美,但注意到了对复杂词汇的AI依赖性。",
"student_strengths": [
{
"en": "Excellent command of spelling and punctuation in the draft advert.",
"cn": "在草稿广告中拼写和标点符号的运用非常出色。"
},
{
"en": "Ability to create catchy slogans and utilize positive, appealing language.",
"cn": "能够创造吸引人的标语并运用积极、吸引人的语言。"
},
{
"en": "Demonstrated high achievement in recent academic exams (Maths\/English 100%).",
"cn": "展示了近期学业考试的高成就(数学\/英语 100%)。"
}
],
"improvement_areas": [
{
"en": "Incorporating rhetorical questions into advertising copy as required by the rubric.",
"cn": "按照评分标准,在广告文案中加入反问句。"
},
{
"en": "Independently verifying spellings using a dictionary rather than relying solely on AI\/prior knowledge.",
"cn": "独立使用词典验证拼写,而不是完全依赖人工智能\/先前的知识。"
},
{
"en": "Ensuring all sentences end with correct punctuation (full stops\/exclamation marks) in all written work.",
"cn": "确保所有书面作业中句子的结尾都有正确的标点符号(句号\/感叹号)。"
}
],
"teaching_effectiveness": [
{
"en": "The review of the advert was highly effective in pinpointing specific areas for improvement using a structured assessment grid.",
"cn": "通过结构化的评估网格,对广告的复习在明确改进的具体方面上非常有效。"
},
{
"en": "The introduction to the balanced argument was clear, providing necessary structural components (for\/against, third person, conclusion).",
"cn": "对平衡论证的介绍很清晰,提供了必要的结构要素(正反方、第三人称、结论)。"
}
],
"pace_management": [
{
"en": "The pace was generally good, but the comprehensive review of the Zetty advert took up significant time, requiring the balanced argument introduction to be slightly rushed at the end.",
"cn": "整体节奏良好,但对Zetty广告的全面复习花费了大量时间,导致平衡论证的介绍在最后略显仓促。"
}
],
"classroom_atmosphere_en": "Positive, encouraging, and focused, with the teacher frequently praising Charlie's efforts and achievements.",
"classroom_atmosphere_cn": "积极、鼓励和专注,老师经常表扬查理的努力和成就。",
"objective_achievement": [
{
"en": "The first objective (advert review) was largely met through detailed feedback.",
"cn": "第一个目标(广告复习)通过详细反馈基本达成。"
},
{
"en": "The second objective (balanced argument introduction) was introduced, but detailed practice will need to continue next lesson.",
"cn": "平衡论证部分已介绍,但详细练习需要在下一课继续。"
}
],
"teaching_strengths": {
"identified_strengths": [
{
"en": "Detailed, criterion-based assessment of student work (the advert grid).",
"cn": "基于标准的、对学生作品(广告网格)的详细评估。"
},
{
"en": "Effective scaffolding for abstract concepts like dictionary use and thesaurus function.",
"cn": "对抽象概念如词典使用和同义词典功能的有效脚手架支持。"
}
],
"effective_methods": [
{
"en": "Linking new concepts (balanced argument) directly to a real-world, relatable topic (advertising ethics).",
"cn": "将新概念(平衡论证)直接与现实世界中相关的主题(广告道德)联系起来。"
},
{
"en": "Providing concrete examples and modeling for the new writing structure (balanced argument).",
"cn": "为新的写作结构(平衡论证)提供具体的例子和示范。"
}
],
"positive_feedback": [
{
"en": "High praise for Charlie's exam results and the strong elements already present in his advert draft.",
"cn": "对查理的考试成绩以及他广告草稿中已有的强项给予了高度赞扬。"
}
]
},
"specific_suggestions": [
{
"icon": "fas fa-pencil-alt",
"category_en": "Writing & Editing",
"category_cn": "写作与编辑",
"suggestions": [
{
"en": "For the next advert, ensure all required elements from the rubric, specifically rhetorical questions, are integrated.",
"cn": "对于下一个广告,确保整合了评分标准中要求的所有要素,特别是反问句。"
},
{
"en": "When writing persuasive copy, practice replacing common words with synonyms found in a thesaurus to broaden vocabulary.",
"cn": "在撰写说服性文案时,练习用同义词典中找到的同义词替换常用词,以扩展词汇量。"
}
]
},
{
"icon": "fas fa-volume-up",
"category_en": "Grammar & Mechanics",
"category_cn": "语法与机械性",
"suggestions": [
{
"en": "Always double-check that every sentence ends with appropriate terminal punctuation (full stop, question mark, or exclamation mark).",
"cn": "务必仔细检查每个句子是否以适当的句末标点符号(句号、问号或感叹号)结束。"
}
]
},
{
"icon": "fas fa-comments",
"category_en": "Speaking & Communication",
"category_cn": "口语与交流",
"suggestions": [
{
"en": "Continue practicing defining new vocabulary items without immediate teacher assistance to solidify understanding.",
"cn": "继续练习在没有老师立即帮助的情况下定义新词汇,以巩固理解。"
}
]
}
],
"next_focus": [
{
"en": "Developing and writing a complete balanced argument on the topic of advertising ethics, ensuring the use of third-person formal language.",
"cn": "围绕广告道德主题,发展和撰写一个完整的平衡论证,确保使用第三人称正式语言。"
}
],
"homework_resources": [
{
"en": "Brainstorm at least three supporting arguments for banning TV adverts aimed at children and three arguments against banning them.",
"cn": "为“禁止针对儿童的电视广告”至少列出三个支持论据,并列出三个反对禁止的论据。"
},
{
"en": "Review the list of causal conjunctions and adverbials provided in class to use in the balanced argument structure.",
"cn": "复习课堂上提供的因果连词和副词列表,以便在平衡论证结构中使用。"
}
]
}