Would you think it's harder to gain finance when you order more when you owe more? Sorry, order more when you owe more. Do you think it's harder to gain finance? Might deny loans if you have if you already have some liabilities. Excellent. Yeah, Yeah they would look at your your liabilities you currently have, whether you be able to afford it. And this may mean they're not able to borrow more money or factories or whatever. Just some link to the question. However you're going to link it, it doesn't matter. Okay, good. Explain. Two advantages of a business being a multinational company, which advantage do you think is likely to be most important? Justify your answer, right? Oh, this is how many remarks is this worth? So this one is worth six Marks. Okay, so two advantages to the business being a multinational company. I would do that bit first and then I would do the last bit. Which do you think is the most important? So what's a multinational, a company that spans over many nations? Yeah, very good. Very good. Usually a large company over good with your definitions, you're quite sort your knowledge looks good, isn't it? Yeah. You just lack the experience on actual papers and the marscheme like I was going to say because you're anything I ask you, you know like you know it, don't you? You just Yeah okay no it's good it's good isn't there's sort of nothing you've you've gone I put no idea what you're talking about Yeah so excellent. Okay. Sorry so two advantages so you know what a multinational is if you know the definition, always stow it in because there will be knowledge Marks. Okay multinational notice this is a generic question. It's not about that boat building. This paper is quite bad for that dipping in and out of general and specific questions. So unless you see their name and they often use just the three, they often give you a short name or an abbreviation. You'll have noticed it's like three letters normally or two letters. We do that to make it easy for you writing in the exam. This means that leading to resulting in tell me, okay, so expand it. It's a very good point. This leads to a higher higher revenue. And new and higher demands new market opportunities. Right. I'm going I'm going to hold that there because you've kind of given me two different options, right? So you your answer was at the beginning, you said to me it has a larger market, didn't you? Larger market opportunities. So what you said, I was at your second point like that, a larger market. Okay. And then you said this means that higher revenue, didn't you? That the business, the multinational crown, gained higher revenue, leading to what what do they do with that higher revenue? Expansions Yeah. This means the business can invest in expansions yeor research and development, resulting in. Can I just give you a one that thinno, you've kind of done that this one. Right. Whenever you talk okay about growth. Expansion, any of that sort of nonsense whenever you say growing, the business is growing da, da, da, da, da. Your next line, because it's always in the mark scheme, they love it and people don't put it in is this, you wanna get economies of scale in meaning that the benefit Yeah they can achieve the economies of, they can maximize the benefits of the economies of scure. Perfect, right? So now get that link in your head. Anytime you talk about growth or expansion, your next thing is benefiting from economies of scale. Yeah, it's a really good little if you get this as your run your natural thing that you say it's really good. It's always in the always in the mark scheme. Examiners love it. You sound incredibly clever. It's really not difficult. Every time you say growth, you then say benefiting from economies of scale. I will try and like make sure you do it every time. It will become a habit. Yeah, okay. However, this assumes that. So we've said that's I can't actually remember. We said so larger market, meaning basically they can sell more a research and development growth of an expansion. Therefore, they benefit a from economies of stay at scale. However, this assumes that. It's targetting a MaaS market. Lovely. Yeah, very nice. Good. Can you see how you took one point and you really expanded it there? Okay. Now tell me another advantage. That it's more stable as it has a it has a consistent revenue meaning even if one even if there's no profit in one location. The other places can make make up for it Yep this means that they're less impacted by what global there impacted by Yeah or even economy changes very nice or even larger political changes such as tariffs with big economeconomies like America. However, this assumes that. It isn't a global recession where you know isn't a global downturn where you know all areas were impacted. Okay, nice. Which should vis the most important. Probably having access to a larger customer. We call that larger amount as. It makes up the revenue that the business can use to grow, can use to expand in order to in order to achieve the second benefit. Yeah, Yeah and Yeah, exactly. Without without that one. The second what the second one is kind of a follow on from the first. And therefore, without the without the first one, the second one doesn't really kind of work. And I think anything with you know with any business customer is is the key isn't it? And and revenue very nice. That's a nice little question there. Are you comfortable with these these being your phrases if I keep saying these to you or do you want to modify them slightly? Are you happy with this being how you're gonna Yeah have your they will change it in some specific cases, but I think this is very good for general ones. That's absolutely fine. Yeah okay. Because if you've got other words, I mean, another word, an easy one, another linking word is thus short, quick sounds of posh, quite nice. But if you follow this, it really gets you to elongate your answers, which your knowledge is excellent. You just now need to stretch it out. And the other thing you do naturally, which a lot of people do, is jump from one knowledge, point to another. You like, because you know it, you give me the two and you've got to expand the first one before you go on the second. And that's just what I'm trying to sort of draw out from you now. But very good. Okay, as always, as we're happy with that. If because what I tend to do, like I say, if the teachgiven you a way they want you to answer, I tend to try and work with that. But if you're happy to go with that, then that's good. Right again, look, here we are. We've moved on. We've got another three letters. Is a social enterprise. It buys cocoa beans from local farmers and then uses the beans to make chocolate. Being ethical is important to the business. Cfg has developed a new chocolate bar. The marketing management plans to use skimming as its pricing method and retailers as its distribution channels for the product. He knows there are many legal controls over marketing that might affect the business. Okay. Define a social enterprise. What's a social enterprise? An enterprise the general prise that has unlimited liability and does not work for profit. I'm not sure about the unlimited liability. That isn't a key point. It doesn't necessarily because we're not talking about legal state legal thing here. We're talking about, you know, it doesn't work for profit. It's what sort of it has in Ted, what does it do with its profit, if you like. It does it does for improving the community. Yeah Yeah Yeah it has sort of ethical ethical or Yeah community kind of actions. It sort of invests so something around the it's not driven by profit. It does make income, but that is reinvested back into whatever you know social objectives are are important to it. And you could give an example if you wanted environmental, you know community, whatever. Okay. Identify two ways legal controls over marketing might affect a business. Bit specific. Okay. What are you what you know it can't do, possibly a marketing. Or you can do or how might the government put things in that changes things and you might have to write. The legal working hours and the the minimum working hours and the minimum wage. Careful because this is specific. You're right, they are legal controls, but this is specifically about marketing. If I was gonna to guide you, I would think about how a cigarettes sold not you know or how are they not sold and also think about you know how they're advertised or not advertised, if you like. And again, fatty foods or sugary foods, they're getting all funny about that. Alcohol is another one to think about. Are the allowed kids in adverts with you know bottles of wine going away? You know there are certain laws about marketing. So see if you can sort of come up with something there. Do you think of any laws things you can't do? I do see. The maximum amount of the product that can be sold per month? Yep, Yep, Yep. And the amount of a certain material that can be used in the product, yes, especially around packaging, you know with plastics or things or salt. If we're talking about food products and things like that, yethere could be anything like that. Good. Also think about age groups. Especially with certain products where they can be advertised on what time of day, I'm sure. I mean, I don't keep up with it very much because it seems to change and they say they're gonna to do something and don't, but I think they said they're not gonna to advertise like fast food, but a certain time so that children don't see it. It all sounds a bit bonkers to me to be honest. You know kids know what McDonald's is it and it been on the telly. Doesn't make any difference really. But Yeah, there were certain laws and obviously, like I said, this silly one you can't have, you know, you don't see an advert nowadays with a bunch of you know children sat around drinking and smoking going, Hey, isn't it cool to smoke and drink? You know, there's laws around that. You cannot market cigarettes and alcohol in that way to protect people. Okay, outline one advantage. Okay, so we're now back to this. We've got to be using information of using skimming as its pricing method. Advantage Disadvantage of using price skimming. Just go back up to there so we can see it. Firstly, do you remember what price skimming is? Say advertisement method? I mean, not advertisement, but to get customers to purchase more. Yeah, I always describe it like skimming a stone. So it jumps, it takes that, it's high and then it jumps. Yeah and then it sinks. Okay. So the price is high to begin with. And then it syks. I describe it like this. And you know, sorry if you're one of these people, but you get these mad, crazy people that when the new iphone comes out or when the new xblox or PlayStation, they are standing on Oxford Street, they are queuing. They want to be the first to buy it. So apple or Xbox or PlayStation price it high. All those people stand there. Yes, I will buy that product at a really high price. And because I want it first, so they get loads of money off those people. Then what happens is the price starts to decrease and more and more people buy it. So they make lots of profit initially off those first people. I call them crazy people who stands on Oxford Street and queues for an iphone, but you see it, don't really understand it. They pay the most. Then the prices start to go down and people start you know the MaaS market comes in and buys it. Yeah and then you've got the really sort of people that pay a lot less. So what would be good and bad for cfg of pricing their chocolate bar very high at the beginning. Less people, less price sensitive customers would choose to buy it. Good. Now link it to cfg. That point is exactly right. Now answer it, but with stick some nonsense about chocolate farming, whatever. You're gonna to pull out that case study in there. What could I pull out of there? Anything anything you bit up for me to see? So I can you say it? So I would say something like, so you said the disadvantage is that the. They you know price sensitive customers won't buy it. So you're exactly right. So say price sitive customers won't buy it cfg when they develop the new chocolate bar would only be able to sell it through their retailers to customers who were happy to pay the higher prices initially. Literally, it's that you just need to dip in the words in the case study in it. Okay, what could be a advantage to cfg? Please scroll a bit up for me to see. Oh, no, that is the question. That's that's the case study. Yeah, the question is that one. So we've done that one. Using skimming. So one so we need an advantage of them using price skimming. So what's good about them pricing at hard sensitive with the disadvantage? No, you've done disadvantage, you did disadvantages isn't and that price sensitive customers won't buy it. What's an advantage of price skimming? Nursure it's high profits because when even small amounts of customers buying it, excellent. Now link it to this. Now link it to that case. Yeto the new Yeah, very nice. You could even link that back. This is particularly important as it's ethical and therefore they want what was it they wanted to give money to the farmers? Yeah local farmers. So this is I would put so Oh, sorry. This is particularly important because they want to give money to the local farmers, and they would have more money to give them. I know it sounds crazy, but you've got to put all that sort of stuff in, which I think is you're you're just like, this is this is a waste of time. This is a business. This is linkiick. This is more like English, isn't it? It's not your sort of favthing, is it? I bet you hate English literature as well, don't you? Depends on what. But I generally don't like writing. Yeah, I could tell. I could tell. I think people tend to be most people. They either like the facts, the figures, the science, the maths, or they like them all you know, kind of chatty side of it. You strike me as a more scimaths type the way you the way you think. Like you're very factual in your answers. Yeah, it's good, though. Fine. It's at gcse though. You have to do everything, don't you? Whereas at a level you can kind of go down the route. You really like actually doing igcsc so I can have more subjects less so I can have six rather than, okay, nice, nice. And then what you doing afterwards? What's your plan next? What a levels are you doing? A levels are you doing further matths, computer science and physics? What did I say? There you go. There you go. Which which you'll be much happier with because that's how your brain works, isn't it? You're like, ding, ding, ding. Yeah. Oh, okay. Oh, nice matths. I've got twins. And one of them is really like like you like like have her favorite sublikes English language and literature, like even worse, dance and performing and singing, totally different. One favorite subject is physics and one just dances about literally at college dancing. So Yeah, Yep, I know I know how hard it is to do stuff you don't want to do. You know the way your mind doesn't work, but you're good at this. You're good at this. Okay. Explain one advantage and one disadvantage to cfg of using retailers as its distribution channel. So what's good and what's bad for this? What was it? Farming place selling chocolate or ethical chocolate bars? Using retailers to sell their chocolate bars? What's good and bad about it? What's your thoughts? Retailers might sell it at a higher price. Good. Okay. So that's the advantage. Retailers might sell it at a higher price. This means that now let me retailers might sell it at a higher price. Let's because this is this is a six marker. Okay? We've got expthis. I've got to expand it by using this. So you've said if I just write it here, retailers. And that's advertising it as ethical. Yeah, good. We could quote ethical. This means that they sabotize it as ethical. This means that leading to. Leading to customers that are attracted to fair trade practices results ting in. Resulting in. More revenue. Yep, good brand image, more revenue always. I'm just going to like caveat this. You know that increased revenue, increased profit, all that. It is the one that sometimes on the mark schemes they don't give Marks for because everyone puts it. So try instead of those, try and change it to. They do sometimes, but it's the common one that eve that weak candidates go to try and do increased market share or. If you do do increased revenue, which can be invested in R&D research and development because that would guarantee you the mark. Just just be a little careful. Yeah, I can't I can't really Yeah in some of them, even in the same year, like this sounds really ridiculous, but you'll get a mark scheme. And when you go to these, like when we're marking, you have to go to like these zoom like the day zoom calls, you know teams calls the day before and you've got the mark scheme. And then someone, some head examiner decides what is going to be allowed and what isn't going to be allowed on different questions. And and I just have to when I'm doing it, I have to write down like whether things are allowed or not, because even on the same like exam year, they might say on this one will allow like increased revenue, increased profit, but on this one that's not acceptable. So they're really sort of borderline on they've increased revenue, increased profit, like qualifies as a bark. So I tend to say to people, increased market share, they love. This is why I try and give you the ones they love economies of scale or they love it, increased revenue which can reinvested in research and development. Boom. Always gonna to get that. Yeah. So just Yeah as we go forward, I'll just try and tweak it slightly to what you say, just so you know Yeah. Sorry, I started talking. We got distracted. So with revenue we've done, retailers may sell at a higher price, got increased, which attracts people who like fair trade chocolate. You said, did you linked it back? And the brand image, good. Increased market share risk revenue. And in this one, which can be reinvested in research and development into new chocolate. Yeah. How we just added that little bit on the end just into new chocolate. Okay. So just take it back to the question as much as you can. Okay. We now need a disadvantage. What's a bad thing for got most companies called cfg for using retailers. I don't know. I have to pay examples. They pay the big one, the the, the most obvious one, the one I would go for of it as me answering the question is the retailers take a share of the sale. So you as the company don't get if you sell direct to customer, you get all of the the sale. If you sell it to a retailer, you're selling it at business to business price, aren't you? So they then sell it and you don't you don't get the amount they're selling it for. So although the retailer may sell it for a higher price, cfg will have had to have sold it to the retailer at a lower price, which means they could be missing our potential revenue. And that for the local farmers, this means that the local farmers would not be getting as much money for their cocoa beans as they could have been because they're not selling it directly to a customer because obviously, the distribution channels to you can just go straight from like business to sea. This is then so this is B2C. But in the one we're talking about, we've with b, with this business, we then go to a retailer. A retailer and then we go to the sea. So obviously, they take out their money, okay? So that would be the big one, I would say. Okay, happy with that. Happy with that. Do you think being ethical will always lead to lower profit for a business? Justify your answer. Six. Do you know what? The hard thing about that is it's only six Marks. So but we can if anything, that's a big that's that's an a level long question for me. What's your thoughts? Is it expensive to be ethical? Yeah, I would probably expand on that said like if it is worth it and. That's the majority of the market. Will it bring more revenue? Yeah, okay, let me Yeah, let me order it for a bit for you. So we've got it is. Are that cool? Right. So I would write it something like this. I'll get you to expand the bit. So your main points are going to be it's expensive to be ethical. However, we can charge a higher price, we can attract more customers, and then basically overall input may be more expensive, but overall revenue market share will usually be higher. However, this assumes that the product is marketed correctly and customers value the ethical stance. So for example, I have to be honest, I'm not a massive ethical shopper. I don't know about you. I mean, I buy what chopper I like by anything that's that's cheapest. Yeah all you like. Like I like cabriy's chocolate. I don't walk in and go. I wonder whether the farmers got the money for the cocoa beans. Like I have to be honest, I don't care. I know that sounds terrible, but I don't. I just buy the chocolate I like. So we have to assume that it's important, whereas I might be a bit more interested on something where you know like I don't like testing on animals or you know or something like that might be more appealing to me. Might not to you. It depends, doesn't it depends what people what people value on what theypay more for. I won't pay more for some farmers to get coffee bean prices. That's I just buy a chocolate I like and I think a lot of people do. So this assumes that customers care about this ethical stance, doesn't it? Always remember that with ethics just because it's ethical and just because, Oh, it's lovely. Are customers willing to pay for it and do they care? You know actually, that's a really good evaluation point to put in there. Okay. So tell tell me. Expand on. So it's expensive to be ethical. What we mean, what do we mean by that? What sort of costs increase? Those the cost of the W the materials wouldn't would have to increase the cost of manufacturing or producing the products would increase for the spgo on okay, guys. Of course there might be added value for time and extra materials or specialists recycled Yeah yes, specialist recycled materials would be a big one or you know like we say this one, suppliers Yeah Yeah and and the suppliers would have to be vetted as well, wouldn't they? Because if you're saying, Oh, I'm ethical and I only use you know paper from recycled material, you need to make sure you do okay. However, although the input might be more expensive, they can charge customers a higher price. Tell me more about that. Why they would add a higher price as customers were attracted to ethical and sustainable business behavior, would be more prone to buy these kinds of products at yes. Yep. And we can also use this haven't we haven't talked about this yet. Again, nice thing to say. It gives the business a usp unique selling point. Always good to throw that in, which attracts customers as well. Nice, which means you can charge the higher prices, track act more customers. Why would it increase market share? Maybe. Attracts customers who who wants to buy these kinds of products. Yeah. And it doesn't actually sort of exclude people that aren't worried so much about ethics. So you've got the customers that are just buying it because the product good, and you've got the you've got the additional product customers that are buying it because of the ethical starts. You know if we thought about something like toilet paper, but someone might buy toilet paper because it's good toilet paper, and then someone else might buy it because it doesn't kill rainforests or something, you know, and it just attracts more and more customers. It gives them a bigger customer base. Good. And then wehave our conclusion. Overall, the input may be more expensive, but overall revenue of market share will usually be higher. Done correctly, however, this assumes the product is markecorrectly and customers value. Whatever the ethical stance is, as we explained, sometimes like us, people don't care. They just want the price, the best price. They may be more interested in price. Okay, good, good. And that's Oh, that's a paper, right? So we've done the first paper. Happy with that. That's skirt rlet's. Get rid of him. Let's pull up the next one. That's the paper insert. Hang on. Okay, study. Wait 2s, let me just pull up the other bit. Question paper. Well, let me get that so you can move it out. Okay so this was the other paper of the same a year. So this is paper two. So that was paper one. Just so you know, obviously paper one always comes with a bought paper two and this is paper two. So this would have been the Burnet extracact. Yep, extract is here insert. So we've kind of got them. We can flick between them. So there's the extract. What looks thrilling bowls and pottery. You can like sort of drink it. Yeah, you're welcome to play about. Anyway, I've given huge control so you can okay, you can put it however you want it. Okay, let's have a little look. Explain two drawbacks for ep of having a tall organizational structure worth eight Marks. Okay. So there's definitely slower communication rates. As ep uses a tall organizational structure. The actions from the managing director could take a long time to transport to be sent to the production, marketing and finance employees. Very good. And this could mean lead to errors. It could lead to errors during transformation, not transformation. Well, they make they make in he goes. Transmission. Yeah it may cause an error in transmission of message or delete and late decisions being made Yeah leading to to problems with plates, cups and bowls that they make. Yeah really, really specifically. Well done using the managing director, marketing employees, very good. Okay. Another drawback, torganiational structure, I would always go expense. It's expensive, isn't it? Yeah, do that one. Do expensive. It is also quite expensive to have many. Supervisor and manager roles. Yeah. I mean, look. Ten production supervisors to 50 employees. Terrible, really. Okay, come on, keep going. Talk more. Use some of these numbers, use some of these sort of bits of information. It is over. As the. Rate not rate, but. One production supervisor can price share. So ratio I think you were after we're saying Yeah, Yeah the ratio the production supervisors to the employees are one to five, which is too much for general business. Yeah, remember don't cause some problems. I don't know Whitter on about pottery products, which seems unnecessary for Yeah is unnecessary for a manufacturing business creating protary products. Yeah, very nice yet good, good, good, excellent, excellent, excellent. Okay, consider the following two ways. Ep could increase sorry, could use to increase added value. Which way should use justify your answer so they can either increase prices or reduce raw material costs? And then choose which one they're going to do. So you want to do pros, what's good? About increasing prices. Increasing. Increasing crisis prices can create more revenue Yeah assuming that the same amount of customers are buying the product. Yeah I'm just trying to find some links for you in the case study. Oh, they hang on. That's a disadvantage. Yeah. And newspaper makes send website there ls a product to retail shop. So I'm just trying to find how you're going to quote it through. I don't email. Okay, I'm not on that bear yet. Okay, so let's go for this then. So you're saying increasing prices is good because it increases revenue, assuming that the same amount of customers are buying. Yeah, that was however. They they should as it's high quality products Yeah quoting high quality products and they are from local suppliers, which may mean that they cannot get these elsewhere. However, it is in a very competitive market, so which means that which means that it might lose market share due to its higher prices. Yeah and they may go to competitors and as such it wouldn't you know benefit ep or whatever is lovely. Yep, very good. Can you see how we're we're pulling out bits of the case study that we're we're including, okay, reduce raw material prices. What would be good or bad about that as it is when. It could ep could lower the prices of its cups, its place, its pottery products. And as it is in a very competitive market, lowering the prices could could gain market share. Yeah. Reducing careful, reducing raw material costs would allow them to lower the prices Yeah to gain market share yet very good. However, hover out. Further reducing these the costs may may cause the produced produce pottery products to be of low quality and thus losing loyal customers. Very no miss. Yeah definitely. The other thing I would say is reducing raw material costs. Again, just going back to our does anyone care kind of stance in that. Can you see raw materials are currently purchased locally? Yeah again, would we care about that if we were buying raw materials, that if we were buying plates, again, it's more expensive for them to buy them locally? Odbly would we notice? Actually is does it matter on pottery and how low material, how low quality is a cup? You know I'm not really sure. Okay, overall, which one which one do you think. My gut is the second one, but Yeah okay, reducing raw material costs. Yeah overall, reducing raw material costs would be best. And then sort of put another point about it, what you're gonna to say, however, this is this could only be a certain amount because you don't want it to be too low quality because I don't think many customers even even notice, would they? Customers wouldn't notice a slight reduction in raw material costs. Maybe this should be something that's implemented slowly and gain customer feedback to see the effectiveness of this, you know, see but actually has an impact could be something they do. Or you could say making sure that special offers are given to customers you know if there is a problem with any of the products also. It's a bit of an odd question. I don't think either of those are a great option for them, but Yeah, good. And we're starting to really link in well to the questions now. The case studies explain ined two advantages and two disadvantages of using external recruitment to find ep's new manager on Marks. We got here eight, okay. So two advantages and two disadvantages of using external recruitment to find a new manager. I don't think it needs another manager, does it? Has a lot already. What does it need? Just want to find what it says about the manager. Okay, okay, ep here. Ep needs a new marketing manager. And the manager don't think ep should emplosomeone from outside the business. The new marketing manager will need to consider which of the following ways they could use to increase sales. Okay. So what would be a good thing about using external recruitment about to get the new manager? What's good and bad about external recruitment? And then we'll link it to ep. External recruitment can. Free businesses from doing it themselves. Yeah. Do you know the different external and internal recruitment? Internal recruitment is where you recruit someone for the role from within the business. So it's usually promotions. External recruitment is where you get someone external from the business in, okay. Internal recruitment, obviously, what happens is that person moves up so it creates gaps extra. So that's the difference. So we're looking at getting a new manager in that possibly has no pottery experience whatever, plates and bowl experience. So what do we think advantages and disadvantages, two advantages and two disadvantages of using external recruitment. One advantage would be that. The business. Its organization might change if it's uses in. I think I know what. No. Yeah, yay, right. Was this what you were thinking? Yeah, Yeah, that's exactly right. It's the big strength. You get new ideas, new sort of concepts, new new culture, you know new direction, all that sort of stuff. Okay, good. So new ideas come into business. Tell me how this would help ep with bowls and. These ideas might innovate the business. The business could maybe enter a new market or create diversified products that would allow it to enter other markets and gain game world loyal customers. Good. The only thing I would say is, again, you didn't. Your answer was perfect. You need to start throwing in the word pottery plates manufacturing. Yeah. So you said new markets, new pottery markets, new plate markets. Just be really careful. I know it sounds really silly and it's gonna to annoy you, but that's what you you need to be like doing that. Okay, and another thing I thought of new ideas and new skills. If this is a 40 year old manufacturing company, how good are they going to be on social media? You know you may need somebody with sort of new ideas and skills in social media. Okay, advantage two, what's another advantage? Big one is you don't have to replace someone else because in internal recruitment, you kind of move someone from one role to another. Yeah. So if we look at our. What's it called here? Organizational chart. I can't remember what job we were going for. Eps 's new manager, whatever this person, let's just say manager or something. Yeah. We would then have to, exactly, if that person moved up, we would then have to fill this gap. Yeah, Yeah. So one disadvantage would be sorry, one advantage would be by external recruitment. That wouldn't be anybody internally that needed replaced with internal recruitment that for example, the finance manager may move into this new managerial role, which mean they would need to recruit a new finance manager, which could be even more tricky to find. Somebody would create those specialist finance skills in a manufacturing pottery sector. I don't know it, just linking it back to the question. It's difficult when you note where you don't care about plates or anything and you have to keep talking about plates and manufacturing. It's much easier when it's a fun case study, one about chocolate. I can relate too. Far easier. Okay, bad. What's bad about using external recruitment? That they are not used to the business culture adwould need need time to sort of I would you see it? Good. Yeah, exactly right. Get used to Yep. Link it now to plates and ep. As a marketing director is quite, quite an important role. It would need to. Change the knowledge in a fast pto cover decision making Yeah especially around you know the competitor's products Yeah you know and the whatever else Yeah Yeah youneed to link something in good and you would also need training. Which is expensive. Isn't it time consuming? Yeah, which means the which means the tasks such as setting up a website, you see, we could use this bit or advertising using social media would be delayed while this person was trained. To understand the pottery business better. Yeah, good, good, good, good. Yeah. Okay, very nice. I don't think there's anything there that was too challenging. You happy with kind of what we've done so far? We'll Carry on with this paper. We're zooming through these papers. So we'll just, I think what you'll find is the more we go through them, theyjust become so familiar, you'll just be like, Oh, it's another one like that. It's another one like that. They do repeat like so you know and that's all you want really? Yeah. Okay, perfect. Well, nice to see you. And I will see you soon. All right, take care, bye bye bye.