Bridging British Education Virtual Academy

1. Course Basic Information 1. 课程基本信息

Course Name: 0129 16+ BS Henry Wang 课程名称： 课程 0129 16+ 商业研究亨利·王

Topic: Business Strategy, Ethics, and Operations (Case Study Analysis) 主题： 商业战略、道德与运营（案例分析）

Date: January 29th 日期： 1月29日

Student: Henry Wang 学生： Henry Wang

Teaching Focus 教学重点

Analyzing application questions based on case studies (Multinational Companies, Social Enterprise, Pricing, Distribution, Organizational Structure, Recruitment). Emphasis on structuring answers and linking points to case-specific details (CFG/EP).

分析基于案例的应用题（跨国公司、社会企业、定价、分销、组织结构、招聘）。重点强调答案的构建和与案例具体细节（CFG/EP）的联系。

Teaching Objectives 教学目标

Review and apply knowledge of multinational company advantages. 复习和应用跨国公司的优势知识。
Define social enterprise and understand legal controls over marketing. 定义社会企业并理解市场营销方面的法律管制。
Analyze the advantages and disadvantages of price skimming and using retailers. 分析价格撇脂法和使用零售商的优缺点。
Evaluate the impact of ethical considerations on profit. 评估道德考量对利润的影响。
Analyze drawbacks of tall organizational structure and recruitment methods (External Recruitment). 分析高层组织结构的弊端和招聘方法（外部招聘）。

2. Course Content Overview 2. 课程内容概览

Main Teaching Activities and Time Allocation 主要教学活动和时间分配

Review Finance/Borrowing Link & Multinational Advantages: Brief recap on liability/finance question, then deep dive into two advantages of MNCs, focusing on linking growth/expansion to economies of scale.

复习借贷联系与跨国公司优势： 简要回顾负债/借贷问题，然后深入探讨跨国公司的两个优势，重点是将增长/扩张与规模经济联系起来。

Social Enterprise Definition & Marketing Controls: Defining social enterprise (profit reinvestment focus) and identifying legal marketing controls (advertising restrictions, product quantity limits).

社会企业定义与市场营销管制： 定义社会企业（侧重利润再投资）并识别市场营销的法律管制（广告限制、产品数量限制）。

Price Skimming & Distribution Channel Analysis (CFG Case): Analyzing pros/cons of price skimming and using retailers, emphasizing the need to integrate case-specific details (CFG, local farmers, ethical stance).

价格撇脂法与分销渠道分析（CFG案例）： 分析价格撇脂法和使用零售商的优缺点，强调需要整合案例具体细节（CFG、当地农民、道德立场）。

Ethics Evaluation & Organizational/Recruitment (EP Case): Evaluating if ethics always leads to lower profit (requiring justification on cost vs. revenue/USP). Reviewing drawbacks of tall structure and pros/cons of external recruitment for EP.

道德评估与组织/招聘（EP案例）： 评估道德是否总是导致利润下降（需要论证成本与收入/USP），回顾高层结构的弊端以及外部招聘对EP的利弊。

Language Knowledge and Skills 语言知识与技能

Vocabulary:
Liabilities, Multinational Company (MNC), Knowledge Marks, Leading to, Resulting in, Economies of Scale, Mass Market, Consistent Revenue, Social Enterprise, Legal Controls, Price Skimming, Price Sensitive Customers, Unique Selling Point (USP), External Recruitment, Internal Recruitment, Tall Organizational Structure, Ratio.

词汇：
负债，跨国公司（MNC），知识分，导致，结果是，规模经济，大众市场，稳定收入，社会企业，法律管制，价格撇脂法，价格敏感客户，独特销售主张（USP），外部招聘，内部招聘，高层组织结构，比率。

Concepts:
Impact of liabilities on finance, Definition and importance of economies of scale when discussing growth, Characteristics of a social enterprise (reinvestment), Legal constraints on marketing, Price skimming strategy, Stability through diversification (geographical), Ethical sourcing vs. cost/revenue trade-offs, Drawbacks of tall hierarchy (communication speed), Advantages of external recruitment (new ideas) vs. internal (no gap creation), Training time costs.

概念：
负债对财务的影响，讨论增长时规模经济的定义和重要性，社会企业的特征（再投资），市场营销的法律约束，价格撇脂策略，通过多元化（地理位置）实现稳定，道德采购与成本/收入的权衡，高层结构的弊端，外部招聘的优势（新思路）与内部招聘（不产生职位空缺），培训时间成本。

Skills Practiced:
Application of business theory to specific case study snippets (CFG/EP), Structuring long-form answers (Explain/Justify), Utilizing specific linking words (leading to, resulting in), Evaluation skills (assumptions/weighing options).

练习技能：
将商业理论应用于特定案例片段（CFG/EP），构建长篇答案（解释/论证），利用特定的连接词（导致，结果是），评估技能（假设/权衡选项）。

Teaching Resources and Materials 教学资源与材料

Exam Question Paper (Implied Paper 1 and Paper 2 sections) 考试试卷（暗示的 Paper 1 和 Paper 2 部分）
Case Study Inserts (CFG: Chocolate, EP: Pottery) 案例研究插页（CFG：巧克力，EP：陶器）

3. Student Performance Assessment (Henry Wang) 3. 学生表现评估 (Henry Wang)

Participation and Activeness 参与度和积极性

High level of participation; student consistently offers correct initial points. 参与度高；学生持续提供正确的初始观点。
Student is proactive in answering questions but needs prompting to fully elongate and link answers to the case study. 学生积极回答问题，但需要提示才能完全扩展答案并与案例研究联系起来。

Language Comprehension and Mastery 语言理解和掌握

Strong conceptual understanding across finance, strategy, and structure topics. 在财务、战略和组织结构主题方面有很强的概念理解力。
Knowledge is excellent, but application requires explicit training on 'stretching' answers. 知识水平优秀，但应用方面需要关于‘拉长’答案的明确训练。

Language Output Ability 语言输出能力

Oral: 口语：

Generally clear, though occasional stumbling when trying to force links between unrelated topics. 总体清晰，但在尝试强行连接不相关主题时偶尔会停顿。
Good grasp of subject vocabulary, although sometimes defaults to simple linkage words. 很好地掌握了学科词汇，尽管有时会默认使用简单的连接词。

Written: 书面：

N/A (Verbal practice session)

不适用（口头练习环节）

Student's Strengths 学生的优势

Excellent factual knowledge base across all discussed topics (definitions, concepts). 在所有讨论的主题中（定义、概念）都拥有出色的事实知识基础。
Quickly identifies the core concepts needed for high-mark questions (e.g., linking growth to economies of scale). 能快速识别高分问题所需的核心概念（例如，将增长与规模经济联系起来）。
Student leans towards factual/analytical thinking, which suits the quantitative aspects of Business Studies. 学生倾向于事实/分析性思维，这非常适合商业研究的量化方面。

Areas for Improvement 需要改进的方面

Stretching answers: Moving beyond stating two points to fully expanding and justifying each point with appropriate analysis. 拉长答案：从陈述两个要点转变为用适当的分析充分扩展和证明每个要点。
Consistent and explicit linkage to the case study names/products (e.g., mentioning 'CFG' or 'pottery' consistently). 与案例研究的名称/产品保持一致和明确的联系（例如，持续提及“CFG”或“陶器”）。
Avoiding jumping between distinct knowledge points before fully developing the first point. 避免在充分发展第一点之前跳到不同的知识点之间。

4. Teaching Reflection 4. 教学反思

Effectiveness of Teaching Methods 教学方法的有效性

High effectiveness in drilling key examination techniques, especially the required linking phrases for high marks (e.g., economies of scale). 在训练关键考试技巧方面非常有效，特别是获得高分所需的链接短语（例如，规模经济）。
Teacher successfully guided the student to integrate abstract concepts with the concrete case studies. 教师成功引导学生将抽象概念与具体的案例研究相结合。

Teaching Pace and Time Management 教学节奏和时间管理

Pace was fast, suitable for the student's high prior knowledge level, allowing coverage of two different case studies. 节奏很快，适合学生较高的先验知识水平，得以覆盖两个不同的案例研究。
Effective redirection when the student briefly strayed into irrelevant legal areas (e.g., minimum wage during marketing controls). 当学生短暂偏离到不相关的法律领域时（例如，在市场营销管制期间提到最低工资），能够有效地进行引导。

Classroom Interaction and Atmosphere 课堂互动和氛围

Collaborative and encouraging. The teacher actively recognized the student's strong knowledge base while gently correcting structural habits.

协作和鼓励。教师积极认可学生强大的知识基础，同时温和地纠正结构性习惯。

Achievement of Teaching Objectives 教学目标的达成

Most objectives were met, particularly surrounding the application of strategy concepts (skimming, recruitment) to the given scenarios. 大多数目标已达成，尤其是在将策略概念（撇脂法、招聘）应用于给定场景方面。
The focus on answer structure (elongation and linkage) was successfully introduced and practiced. 关于答案结构（拉长和链接）的重点已成功引入和实践。

5. Subsequent Teaching Suggestions 5. 后续教学建议

Teaching Strengths 教学优势

Identified Strengths: 识别的优势：

Instilling high-value linking phrases (e.g., 'economies of scale' after 'growth/expansion') that examiners favor. 灌输高价值的链接短语（例如，在‘增长/扩张’之后加上‘规模经济’），这是考官青睐的。
Recognizing the student's learning style (factual/maths oriented) and tailoring motivational feedback accordingly. 识别学生的学习风格（事实/数学倾向），并相应地调整激励性反馈。

Effective Methods: 有效方法：

Using the 'However, this assumes that...' technique to prompt evaluation points. 使用“然而，这假设……”的技巧来引导评估点。
Explicitly demonstrating how to weave case study names/products into generic points to secure application marks. 明确演示如何将案例研究名称/产品编织到一般性要点中，以确保获得应用分。

Positive Feedback: 正面反馈：

“Your knowledge looks good, isn't it? You just lack the experience on actual papers.” “你的知识看起来不错，对吧？你只是缺乏实际试卷的经验。”
“Can you see how you took one point and you really expanded it there?” “你能看到你是如何拿出一个观点并将其真正扩展开来的吗？”

Next Teaching Focus 下一步教学重点

Continue Paper 2 analysis, focusing on Human Resources (Recruitment follow-up) and Operations/Added Value sections. 继续分析试卷2，重点关注人力资源（招聘后续）和运营/附加值部分。
Practice writing out full answers applying the 'stretch and link' technique to ensure automatic recall under exam pressure. 练习写出完整的答案，应用“拉长和链接”技巧，以确保在考试压力下能自动回忆。

Specific Suggestions for Student's Needs 针对学生需求的具体建议

Pronunciation & Reading: 发音与阅读：

Continue practicing reading complex business sentences aloud to improve fluency and rhythm. 继续练习大声朗读复杂的商业句子，以提高流利度和节奏感。

Speaking & Communication: 口语与交流：

For 'Explain' questions, prioritize elaborating deeply on Point 1 before introducing Point 2, ensuring you do not jump prematurely. 对于“解释”题，优先深入阐述要点1，然后再介绍要点2，确保不要过早跳跃。
Always dedicate 20-30% of the explanation/evaluation time to explicitly linking back to the product or firm name (CFG/EP) as instructed. 始终将20-30%的解释/评估时间专门用于明确地与产品或公司名称（CFG/EP）联系起来，以满足应用要求。

Content Structuring: 内容构建：

Create a quick reference list of high-value linking phrases (e.g., Economies of Scale, USP, Market Share) to memorize and deploy automatically in exams. 创建一个高价值链接短语的快速参考列表（例如，规模经济、USP、市场份额），以便在考试中自动记忆和使用。

Recommended Supplementary Learning Resources or Homework 推荐的补充学习资源或家庭作业

Review notes on organizational structure drawbacks and external recruitment advantages/disadvantages for EP's context. 复习关于组织结构弊端和外部招聘优势/劣势的笔记，以适应EP的背景。
Prepare a short written response (4 marks style) for the next session defining and explaining the impact of 'economies of scale' on a manufacturing firm. 为下一节课准备一份简短的书面回应（4分题样式），定义并解释“规模经济”对制造企业的影响。