Bridging British Education Virtual Academy 伦桥国际教育

Exam Practice and Case Study Analysis 考试练习与案例分析

1. Course Basic Information 1. 课程基本信息

Course Name: Business Studies 课程名称： 商业研究

Topic: Cost Analysis, Growth Strategies, and Financial Data Interpretation (FBM & ADN Case Studies) 主题： 成本分析、增长策略与财务数据解读（FBM & ADN 案例）

Date: January 22nd 日期： 1月22日

Student: Henry 学生： Henry

Teaching Focus 教学重点

Reviewing key Business Studies concepts through exam-style questions, emphasizing application to specific case studies (FBM and ADN) and teaching effective exam writing techniques (e.g., using linking words, case study application for full marks).

通过考试风格问题复习关键商业研究概念，强调案例分析（FBM 和 ADN）的应用，并教授有效的考试写作技巧（如使用连接词、为获取满分而应用案例信息）。

Teaching Objectives 教学目标

Define and explain economies/diseconomies of scale. 定义并解释规模经济/不经济。
Apply knowledge of cost data usage and fixed/variable costs to a case study. 将成本数据使用及固定/可变成本的知识应用于案例研究。
Analyze the pros and cons of holding high inventory levels using case-specific evidence. 使用特定案例证据分析持有高库存水平的利弊。
Structure justified answers for evaluation questions (e.g., customer vs. employee importance, internal vs. external growth). 组织有理有据的论证性回答（如客户与员工的重要性，内部增长与外部增长）。
Define organizational structure terms (span of control, autocratic leadership) and financial concepts (working capital, financing needs) with case application. 定义组织结构术语（控制跨度、专制型领导）和财务概念（营运资本、融资需求）并结合案例进行应用。

2. Course Content Overview 2. 课程内容概览

Main Teaching Activities and Time Allocation 主要教学活动和时间分配

FBM Case Study: Scale Concepts: Introduction to FBM case, defining and contrasting economies and diseconomies of scale, focusing on the 'average cost' key phrase.

FBM 案例：规模概念： 介绍FBM案例，定义和对比规模经济/不经济，重点强调“平均成本”关键词。

FBM Case Study: Cost Data & Inventory: Discussing the use of cost data for decision-making, identifying fixed costs, and analyzing advantages/disadvantages of high inventory specifically for FBM, with emphasis on application marks.

FBM 案例：成本数据与库存： 讨论成本数据在决策中的应用，识别固定成本，并分析高库存对FBM的利弊，强调应用得分点。

Evaluation Practice: Customers vs. Employees & Linking Words: Structuring a 6-mark evaluation answer (customer vs. employee importance) and introducing a mandatory structure using linking words (this means that, leading to, however, depending on) to maximize analysis/evaluation marks.

论证练习：客户与员工的对比及连接词教学： 构建6分论证题（客户与员工的重要性）的结构，并引入强制性连接词结构（this means that, leading to, however, depending on）以最大化分析/评估得分。

ADN Case Study: Structure & Leadership: Defining span of control and autocratic leadership, applying these concepts to ADN structure, and analyzing benefits of full-time employees.

ADN 案例：组织结构与领导力： 定义控制跨度和专制型领导，将这些概念应用于ADN结构，并分析全职员工的益处。

ADN Case Study: Training & Growth Strategies: Analyzing benefits/limitations of off-the-job training for ADN, and contrasting internal vs. external growth strategies, reiterating application techniques.

ADN 案例：培训与增长策略： 分析ADN的在职外培训的利弊，并对比内部增长与外部增长策略，重申应用技巧。

IDT Case Study: Finance & Market Definition: Defining Mass Market, calculating working capital, and outlining reasons for short-term vs. long-term finance needs for IDT, linking back to case specifics.

IDT 案例：财务与市场定义： 定义大众市场（Mass Market），计算营运资本，并概述IDT短期与长期融资需求的原因，紧密联系案例细节。

Language Knowledge and Skills 语言知识与技能

Vocabulary:
Inventory, Stock, Economies of Scale, Diseconomies of Scale, Cost Data, Fixed Costs, Variable Costs, Span of Control, Autocratic Leadership, Internal Growth, External Growth, Merger, Takeover, Mass Market, Working Capital, Non-current Liabilities, Off-the-job Training.

词汇：
库存, 存货, 规模经济, 规模不经济, 成本数据, 固定成本, 可变成本, 控制跨度, 专制型领导, 内部增长, 外部增长, 合并, 收购, 大众市场, 营运资本, 非流动负债, 外部培训。

Concepts:
Average Unit Cost, Application Marks Requirement, Linking Words for Evaluation, Financial Position Analysis, Capital Investment vs. Working Capital Funding.

概念：
平均单位成本, 应用得分要求, 论证性回答的连接词, 财务状况分析, 资本投资与营运资金筹集。

Skills Practiced:
Definition recall, Calculation, Case study application (using names/numbers), Structured essay writing (Analysis & Evaluation).

练习技能：
定义回忆, 计算, 案例应用（使用名称/数字）, 结构化论文写作（分析与评估）。

Teaching Resources and Materials 教学资源与材料

FBM Business Studies Exam Paper Extract (Paper 1) FBM 商业研究试卷摘录（第一部分）
ADN Business Studies Case Study Extract ADN 商业研究案例摘录
IDT Financial Statements Extract IDT 财务报表摘录

3. Student Performance Assessment (Henry) 3. 学生表现评估 (Henry)

Participation and Activeness 参与度和积极性

High engagement throughout the session, actively responding to all concept checks and application prompts. 整个课程参与度高，积极回应所有概念检查和应用提示。
Demonstrates a willingness to attempt definitions and explanations even when uncertain. 表现出即使不确定也愿意尝试给出定义和解释的意愿。

Language Comprehension and Mastery 语言理解和掌握

Strong recall of core concepts, particularly in cost accounting and leadership styles. 对核心概念，特别是在成本会计和领导风格方面，记忆牢固。
Understands the distinction between financial terms (e.g., short-term vs. long-term finance). 理解财务术语之间的区别（例如，短期与长期融资）。

Language Output Ability 语言输出能力

Oral: 口语：

Clear articulation of economic terms, though occasionally needs prompting for linking them back to the case study context. 清晰地阐述了经济学术语，尽管偶尔需要提示才能将它们与案例研究背景联系起来。
Fluency improves significantly when discussing familiar topics like growth strategies. 在讨论熟悉的话题如增长策略时，流利程度明显提高。

Written: 书面：

N/A (Verbal practice session based on written material)

不适用（基于书面材料的口头练习环节）

Student's Strengths 学生的优势

Excellent grasp of key definitions when directly asked (e.g., Span of Control, Autocratic Leadership). 直接提问时对关键定义的掌握出色（例如，控制跨度、专制型领导）。
Quickly identified the most obvious/easiest answers for structured questions (e.g., Fixed Costs). 能够快速识别结构化问题中最明显/最简单的答案（例如，固定成本）。
Strong analytical inclination, readily identifying potential evaluation points in complex questions. 具有很强的分析倾向，能轻易识别复杂问题中的潜在评估点。

Areas for Improvement 需要改进的方面

Consistently integrating case study specifics (names, numbers) into ALL explanation marks, especially for 6-mark questions. 在所有解释性得分点中，持续整合案例研究细节（名称、数字），尤其是在6分题中。
Applying the taught linking phrase structure ('this means that leading to...') consistently to lengthen analysis and evaluation paragraphs. 持续应用所教的连接短语结构（'this means that leading to...'）来扩展分析和评估段落。
Ensuring that application of the case study does not become repetitive across different parts of the same question. 确保案例研究的应用在同一问题的不同部分中不出现重复。

4. Teaching Reflection 4. 教学反思

Effectiveness of Teaching Methods 教学方法的有效性

High effectiveness due to the session's focus on direct exam technique application rather than passive learning. 由于课程重点在于直接的考试技巧应用而非被动学习，因此效果显著。
The teacher successfully guided the student to self-correct and deepen their application during practice. 教师成功引导学生在练习中进行自我修正并加深应用深度。

Teaching Pace and Time Management 教学节奏和时间管理

The pace was fast, covering three full case studies, which aligns with the urgency of exam preparation. 节奏很快，涵盖了三个完整的案例研究，这符合备考的紧迫性。
Good flexibility in slowing down for complex concepts (like evaluation structure) and speeding up for simple recall questions. 在复杂概念（如评估结构）上放慢速度，在简单回忆问题上加快速度，具有良好的灵活性。

Classroom Interaction and Atmosphere 课堂互动和氛围

Focused, fast-paced, and highly practical, centered around maximizing exam performance.

专注、快节奏且高度实用，以最大化考试表现为中心。

Achievement of Teaching Objectives 教学目标的达成

Most objectives were addressed through direct application practice, successfully embedding exam writing rules. 通过直接的应用练习解决了大部分目标，成功地融入了考试写作规则。

5. Subsequent Teaching Suggestions 5. 后续教学建议

Teaching Strengths 教学优势

Identified Strengths: 识别的优势：

Excellent scaffolding of evaluation answers using mandatory linking phrases. 使用强制性连接短语对评估性回答进行出色的脚手架搭建。
Relentless emphasis on the need to explicitly reference case study data (names, numbers) for application marks. 不懈强调必须明确引用案例研究数据（名称、数字）以获得应用分数。

Effective Methods: 有效方法：

Using pizza shop analogy to explain Fixed vs. Variable Costs. 使用披萨店类比来解释固定成本与可变成本。
Breaking down 6-mark evaluation questions into Analysis (3 points) and Evaluation (1 point) components. 将6分评估题分解为分析（3点）和评估（1点）组成部分。

Positive Feedback: 正面反馈：

The student's base knowledge is solid, making targeted exam technique coaching highly effective. 学生的基础知识扎实，使得有针对性的考试技巧辅导非常有效。

Next Teaching Focus 下一步教学重点

Deepen understanding of financial ratios (liquidity, profitability) using the IDT financial data, focusing on calculation and interpretation. 利用IDT的财务数据深化对财务比率（流动性、盈利能力）的理解，重点关注计算和解释。
Practice planning detailed responses for long essay questions involving strategic choices (e.g., growth methods, business expansion risk assessment). 练习规划涉及战略选择（如增长方法、企业扩张风险评估）的长篇论文题的详细答复。

Specific Suggestions for Student's Needs 针对学生需求的具体建议

Exam Technique & Application: 考试技巧与应用：

Always underline or explicitly mention case study names (FBM, ADN, IDT) and use provided figures (e.g., 100 employees, 300 boats) in explanations to secure application marks automatically. 在解释中始终下划线或明确提及案例研究名称（FBM、ADN、IDT）并使用提供的数字（例如，100名员工、300艘船），以自动确保获得应用分数。

Evaluation Structure: 评估结构：

For 6-mark evaluation questions, practice sentence construction using the sequence: [Point] -> 'This means that' -> [Analysis] -> 'Leading to' -> [Evaluation/Result]. 对于6分的评估题，练习使用以下顺序构建句子：[观点] -> 'This means that' -> [分析] -> 'Leading to' -> [评估/结果]。

Finance Recall: 财务知识回忆：

Memorize the exact formula for Working Capital (Current Assets - Current Liabilities) as it is a common calculation question. 记住营运资本（流动资产 - 流动负债）的精确公式，因为它是一个常见的计算题。

Recommended Supplementary Learning Resources or Homework 推荐的补充学习资源或家庭作业

Review notes on internal vs. external growth, specifically identifying advantages/disadvantages related to risk and speed of achievement. 复习内部增长与外部增长的笔记，特别关注与风险和实现速度相关的优缺点。
Complete practice calculations for Working Capital and attempt one further 6-mark evaluation question from a past paper, ensuring the linking phrase structure is used. 完成营运资本的练习计算，并尝试完成一份过去的试卷中的另一个6分评估题，确保使用连接短语结构。